1Password is hiring a
VP, Product Marketing

Summary

The job description is for a Vice President of Product Marketing role at 1Password, a cybersecurity company. The role requires deep cybersecurity expertise and SaaS leadership experience to lead and scale the product marketing team, driving solutions, technical, and product marketing as they establish their next phase in the Identity and Access Management (IAM) category.

Responsibilities

• Define and execute a comprehensive product marketing strategy that aligns with the company's goals and market needs
• Build, lead and mentor an already high-performing product marketing team
• Conduct thorough market research to understand customer needs, competitive landscape, and market trends
• Work closely with product management, sales, and marketing teams to ensure alignment on product messaging, launch strategies, and sales enablement portfolio
• Execute the product launch process to successfully bring new innovations to market, raise customer awareness of new capabilities, and drive their adoption and usage
• Lead the creation of high-impact content that communicates our value proposition
• Support the marketing team with the development and execution of demand generation campaigns that resonate with our customers and drive adoption
• Develop a solution-based marketing competency within the PMM organization and lead the creation of messaging and content that positions 1Password as the best solution to the access management challenges faced by our target persona inside our ICP
• Oversee the technical marketing function to ensure technical accuracy in all marketing materials and provide deep product expertise to customers and partners
• Execute a robust competitive intelligence program that assesses competitor strengths/weaknesses and win/loss results, informs product roadmap priorities, and enables sales with strong competitor battle cards and depositioning messaging
• Evangelize 1Password, our products, and our value prop through thought leadership content, events, and public speaking
• Establish KPIs, guide and empower experimentation, and report on product marketing impact and ROI