StackAdapt is hiring a
VP, Product Marketing

Summary

The job is for a VP of Product Marketing at StackAdapt, a remote-first advertising platform. The role involves driving global product marketing strategy, owning product messaging and positioning, building a successful launch process for new products, understanding the programmatic industry, educating the industry and internal teams, and more.

Responsibilities

• Drive global product marketing strategy
• Own product messaging, positioning, value propositions and differentiators
• Build a successful launch process for all new products, solutions and features
• Deeply understand the programmatic industry, market trends, and jobs to be done
• Subject matter expert in identifying market opportunities and connecting customer needs to StackAdapt’s product offerings
• Enable revenue teams and advertising technology teams with the assets, tools and resources to win every opportunity we engage with
• Educate the industry and internal revenue teams on StackAdapt’s unique value and how we win at scale
• Educate revenue, product management, marketing teams and strategic partnerships about the competitive landscape and competitor offerings
• Own and scale the StackAdapt Academy, our online platform for educating and upleveling industry professionals
• Partner with CMO and executive leadership to build the category and expand into adjacent markets
• Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings
• Nurture and leverage relationships with industry relationships and thought leaders to evangelize our brand
• Define team’s strategy, budget, hiring and OKR’s to build and measure team results
• Grow successful customer reference and customer advisory board programs
• Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally
• Conduct ROI/TCO analysis and develop content to help customers make the business case for StackAdapt
• Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption
• Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly