VP, Public Relations

Summary

Join Siege Media as their Vice President of Public Relations, a leadership role where you will build and lead a new PR practice. You will develop and execute strategic PR initiatives, mentor a high-performing team, and oversee media relations. This role requires extensive experience in tech and agency PR, proven leadership skills, and strong communication abilities. The position offers a competitive salary, performance-based bonuses, and comprehensive benefits, including health benefits, 401(k) match, unlimited PTO, wellness stipends, and professional development opportunities. The ideal candidate will have a strong network in SaaS, fintech, or consumer industries. The position is remote, with a preference for Austin, TX, New York, or San Francisco.

Requirements

• 7+ years of progressive experience in tech, traditional PR
• 4+ years of experience in an agency setting
• Demonstrated expertise securing high-value media placements, cultivating media relationships, and managing executive thought leadership
• Proven leadership experience building, scaling, and managing high-performing PR teams
• Exceptional strategic thinking, communication, and crisis management skills
• Track record of integrating PR with content marketing and SEO strategies for cohesive brand storytelling
• Strong SaaS, fintech, and/or consumer industry connections and an established professional network

Responsibilities

• Develop and execute strategic PR initiatives aligned with client goals, enhancing visibility, credibility, and thought leadership
• Build, mentor, and lead a high-performing PR team from scratch, fostering professional growth and aligning team objectives with business goals
• Oversee media relations, securing high-impact placements in top-tier media outlets, podcasts, events, and influential platforms
• Develop processes for the PR department, create additional client deliverables and shape strategy that drive client value given your experience as a PR leader
• Contribute to business development on sales calls, creating and setting strategy for potential clients
• Lead crisis communication strategies, proactively identifying risks and managing brand reputation challenges
• Collaborate closely with our content marketing and SEO teams to integrate PR efforts for maximum client impact
• Drive the development of PR performance metrics, ensuring clear ROI and alignment with overall marketing objectives
• Serve as a senior advisor to executive-level clients and internally to our leadership team

Preferred Qualifications

• Previous experience in fintech, SaaS, consumer
• Previous experience with digital PR
• Experience leveraging data analytics to inform PR strategies and measure effectiveness

Benefits

• Comprehensive health benefits
• 401(k) match
• Unlimited PTO
• Wellness stipends
• Ongoing professional development opportunities