Web Product Manager

Summary

Join Fivetran's Brand Studio as a Web Product Manager and play a key role in shaping our web marketing strategy. You will define and evolve our web product strategy, collaborating with design and marketing teams to drive business growth. This full-time position, based in Denver, CO, Oakland, CA, or remotely in the US, requires strong communication, project management, and analytical skills. You will leverage data to optimize website performance, implement A/B testing, and ensure engaging content. Fivetran offers a competitive salary, comprehensive benefits, and opportunities for professional development. We are committed to building a diverse and inclusive workplace.

Requirements

• Possess exceptional communication and collaboration skills, with the ability to align cross-functional teams
• Demonstrate strong attention to detail and a process-driven mindset, ensuring smooth execution of web initiatives
• Possess solid project management and organizational abilities, with experience managing multiple high-velocity projects
• Employ a user-first, data-driven approach to optimizing web experiences
• Exhibit proficiency in web analytics and the ability to translate insights into actionable strategies
• Possess knowledge of audience segmentation, A/B testing, multivariate testing, and other optimization methodologies
• Ability to adapt quickly to new challenges, shifting priorities, and evolving business needs
• Possess an inclusive mindset with the ability to synthesize diverse perspectives into a cohesive strategy

Responsibilities

• Assist with the planning, prioritization, and execution of web initiatives to support business objectives
• Use data and research to identify opportunities to enhance Fivetran’s web presence
• Partner with Demand Generation to optimize website performance across key acquisition channels, with a focus on SEO, CRO, and scalability
• Implement personalization, A/B testing, and user research to improve user experiences
• Work with Product and Content Marketing to ensure website content is accurate, engaging, and up to date
• Collaborate with Marketing and Design to create high-performing site experiences for campaigns, product launches, tests, and evergreen programs
• Stay ahead of web experience trends and share key insights with the team

Preferred Qualifications

Experience with Webflow (or similar CMS platforms)

Benefits

• 100% employer-paid medical insurance
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents