Web Product Manager

Summary

Join Fivetran's Brand Studio as a Web Product Manager and oversee our web marketing properties, including www.fivetran.com. You will define and evolve our web product strategy, collaborating with design and marketing teams to drive business growth. This full-time position is based in Denver, CO, Oakland, CA, or remotely in the US. You will use data and research to enhance Fivetran's web presence, optimize website performance, and improve user experiences through A/B testing and user research. You'll work with various teams to ensure website content is accurate and engaging. Stay ahead of web experience trends and share insights with the team.

Requirements

• Possess exceptional communication and collaboration skills, with the ability to align cross-functional teams
• Demonstrate strong attention to detail and a process-driven mindset, ensuring smooth execution of web initiatives
• Possess solid project management and organizational abilities, with experience managing multiple high-velocity projects
• Employ a user-first, data-driven approach to optimizing web experiences
• Exhibit proficiency in web analytics and the ability to translate insights into actionable strategies
• Possess knowledge of audience segmentation, A/B testing, multivariate testing, and other optimization methodologies
• Ability to adapt quickly to new challenges, shifting priorities, and evolving business needs
• Possess an inclusive mindset with the ability to synthesize diverse perspectives into a cohesive strategy

Responsibilities

• Assist with the planning, prioritization, and execution of web initiatives to support business objectives
• Use data and research to identify opportunities to enhance Fivetran’s web presence
• Partner with Demand Generation to optimize website performance across key acquisition channels, with a focus on SEO, CRO, and scalability
• Implement personalization, A/B testing, and user research to improve user experiences
• Work with Product and Content Marketing to ensure website content is accurate, engaging, and up to date
• Collaborate with Marketing and Design to create high-performing site experiences for campaigns, product launches, tests, and evergreen programs
• Stay ahead of web experience trends and share key insights with the team

Preferred Qualifications

Experience with Webflow (or similar CMS platforms)

Benefits

• 100% employer-paid medical insurance
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents