Head of Marketing

Summary

The job is for a Head of Marketing at a seed-stage startup, Pylons, which is building an interoperable system for brands and creators to build engaging NFT experiences. The role involves defining and executing marketing strategies for the Pylons ecosystem and first-party products.

Requirements

• 8+ years experience leading marketing strategy and execution for consumer products
• Proven track record of driving business outcomes
• Strong user and market research skills
• Experience with event marketing and experience design
• Experience leveraging community to achieve marketing and growth objectives
• Expertise in performance marketing and data analysis for campaign optimization
• Highly collaborative
• Autonomous with a bias for action
• Experience with early-stage startups and building marketing strategies from scratch
• Understanding of cryptography and distributed systems or the ability to quickly and independently learn

Responsibilities

• Define and execute the marketing strategy both for the Pylons ecosystem and for our first-party products
• Help define our brand voice and tone
• Define and evolve the Pylons narrative, storytelling, marketing strategy, and product positioning
• Lead the creation of the branding and marketing for our consumer products: Easel (our first-party art NFT minting app) and Pylons Wallet (our first-party wallet application)
• Develop and execute adoption and go-to-market strategies for our consumer products and the larger Pylons ecosystem and SDK
• Design initiatives and events to foster and grow community across our main audiences - software developers, artists, consumers, and brand partners
• Create strategies for gathering community feedback to help inform product decisions, features, adoption, etc
• Create and execute communications strategies tailored to appropriate audiences, including in-product messaging, website content, social channels, launch material, emails, education materials, etc
• Analyze growth initiatives and flows, identifying product opportunities for enhancement, activation, and growth
• Collaborate with designers to revamp Pylons’s marketing collateral, website, and overall web presence

Preferred Qualifications

• Experience with PaaS products
• Prior knowledge of Blockchain and NFT technology