Web3 Marketing Lead

Summary

Join OKX, a leading global crypto exchange, as we expand our presence in Northeast Asia. This role requires a seasoned marketing professional with at least 6 years of experience in the region. You will develop and implement brand strategies, lead customer acquisition and retention campaigns, and collaborate with cross-functional teams. Success in this position demands a proven track record of Web3 growth strategies, strong data analysis skills, and excellent leadership and communication abilities. OKX offers a competitive compensation package, including L&D programs, team-building activities, wellness allowances, and comprehensive healthcare.

Requirements

• At least 6 years of experience in a marketing-focused role within Northeast Asia
• Proven track record of devising successful Web3 growth strategies or marketing campaigns and achieving targets
• Proficient in data analysis and the use of analytics tools to drive decision-making
• Strong leadership, communication, and project management skills

Responsibilities

• Develop and implement brand strategies aligned with the region's business objectives
• Analyze Web3 market and crypto trends, competition, and user behavior to identify brand opportunities
• Lead efforts to acquire new customers and retain existing ones through targeted campaigns and initiatives
• Optimize customer onboarding processes to enhance user experience and drive loyalty
• Work closely with departments such as global marketing, product, legal & compliance, and customer service to align growth initiatives with Northeast Asia business objectives
• Faciliate seamless communication and coordination across teams to ensure cohesive growth strategies

Benefits

• Competitive total compensation package
• L&D programs and education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants