Marketing Lead

Summary

The job is for a Marketing Lead at Cere Network, a Web3 data infrastructure company based in Berlin or Warsaw. The role involves developing and executing marketing strategies to drive growth and product adoption, collaborating with cross-functional teams, and overseeing the evolution of the marketing team.

Requirements

• 4-6 years of experience in product marketing or a related field, demonstrating a track record of success in developing and executing marketing strategies
• Ideally experience working in gaming or an agency
• Extensive background in technology marketing with a strong understanding of selling tech products and navigating developer ecosystems
• Proven ability to collaborate effectively with diverse teams such as sales, product development, and customer success, fostering cross-functional synergy
• Successful history of overseeing growth initiatives, optimizing operational efficiencies, and crafting strategic plans within the marketing domain to align with overarching company objectives
• Experience in developing and executing product marketing strategies that resonate with target audiences and drive product adoption
• Experience in owning pipeline generation strategies for enterprise clients, utilizing data-driven insights to enhance performance and drive revenue growth
• Deep interest and understanding of web3/blockchain technology and its potential impact

Responsibilities

• Develop and execute long-term go-to-market strategies to support growth and product marketing teams in achieving targets and forecast outcomes
• Provide leadership, guidance, and mentorship, while actively engaging in tactical deep dives
• Oversee and evolve current growth and product marketing teams to ensure strategic execution and target achievement
• Collaborate with the product marketing team to transition from single-product brand awareness to comprehensive solutions and bundles
• Utilize paid ads, events, and various other channels to drive self-service revenue growth
• Develop and implement a comprehensive community marketing strategy tailored to the developer community, leveraging platforms such as our blog, Discord, and other relevant channels
• Craft and operationalize the vision for the future of Cere Network through thought leadership and brand marketing initiatives
• Work closely with the product team to develop and execute effective product marketing strategies for Cere Network's diverse portfolio