Social Marketing Lead

Summary

The Arbitrum Foundation is seeking a dynamic and experienced Social Marketer to lead their social media strategy and amplify their voice in the Web3 landscape. The role involves developing and executing a comprehensive social media strategy, crafting compelling content, collaborating with other teams, analyzing performance metrics, and fostering an engaged online community.

Requirements

• 5+ years in social marketing, preferably last 3 years in Web3
• Proven experience leading social media strategy development and execution
• Deep understanding of the Web3 space and its target audience
• Strong track record of building and engaging online communities
• Excellent written and verbal communication skills
• Experience in content creation (video, graphics, written content) for social media
• A data-driven approach with the ability to analyze and interpret social media metrics
• Proven ability to manage and motivate a team

Responsibilities

• Develop and execute a comprehensive social media strategy across all major platforms (Twitter, YouTube etc.)
• Craft compelling content that resonates with developers, users, and the broader Web3 community
• Put together paid and unpaid media mix to drive engagements, user acquisition and advocacy
• Lead and manage a team of social media specialists across different regions
• Creative thinker with the ability to generate innovative ideas and see them through to execution using creative resources
• Stay ahead of the curve on emerging Web3 trends and adapt strategies accordingly
• Collaborate closely with other marketing and partnership teams to ensure brand consistency
• Analyze social media performance metrics and identify areas for improvement
• Foster a positive and engaged online community around the Arbitrum ecosystem

Preferred Qualifications

Diversity, equity, inclusion, and belonging are essential to our success. We encourage candidates from all walks of life to apply and join our team