Marketing Lead

Summary

Join The Block, a leading research, analysis, and news brand in the digital asset space, as a Marketing Lead. You will own the day-to-day execution of the marketing strategy, using Marketo, Salesforce, and SendGrid to optimize campaign performance across various product lines. Collaborate with research, editorial, and sales teams to drive conversion-oriented campaigns and identify high-leverage growth opportunities. Ensure consistent brand elevation across all touchpoints while maintaining a scrappy and efficient approach. This role requires 5+ years of B2B/B2C marketing experience, expertise in Marketo, Salesforce, and SendGrid, and a deep understanding of crypto culture. The position offers competitive compensation, equity, and benefits, including remote work flexibility, paid time off, and health and wellness benefits.

Requirements

• 5+ years of B2B/B2C marketing experience, ideally in media, SaaS, fintech, or crypto
• Deep, practical expertise in Marketo, Salesforce, and SendGrid - not just as a user, but as an operator
• A crypto native or at least crypto-fluent: you know the lingo, the culture, and the players
• Obsessed with making marketing work - you measure twice and cut once
• You're not interested in overspending or building bloated teams; you're scrappy, smart, and surgical
• Comfortable operating independently and prioritizing initiatives that move the needle
• You understand how to tell a story while still driving to a CTA

Responsibilities

• Own the day-to-day execution of our marketing strategy across email, automation, landing pages, and funnel performance
• Use Marketo and Salesforce to track, report, and optimize campaign performance across product lines (Campus, The Block Pro, Sponsorships, Research)
• Leverage SendGrid and our newsletter infrastructure to extend our reach without spamming inboxes
• Collaborate with research, editorial, and sales to drive conversion-oriented campaigns
• Lead micro-campaigns for new product rollouts, segment-specific outreach, and enterprise GTM support
• Identify high-leverage growth opportunities based on our existing traffic, tech stack, and reputation - then act on them
• Ensure consistent brand elevation across every touchpoint, without fluff or overspend
• Act as the internal air traffic controller for messaging, execution timing, and marketing operations

Preferred Qualifications

• Experience supporting multiple revenue lines or internal clients (e.g. editorial, product, sales)
• Strong grasp of SEO, analytics, and paid distribution - even if not your main focus
• Familiarity with web3 communities and distribution channels (Telegram, Farcaster, X, Discord)
• Can write and edit content when needed - short-form, long-form, and landing pages

Benefits

• Remote work flexibility and office stipend
• Paid time off (local holiday policies respected)
• Health and wellness benefits (varies by location)
• Flexible PTO