Marketing Lead

Summary

Join Aptos, a people-first blockchain, and become the first marketing hire for Shelby, a decentralized storage network built on the Aptos blockchain. This hands-on role requires a versatile Marketing Lead with experience in product marketing, content, growth, and community strategy. You will be responsible for driving awareness, storytelling, and adoption of the Shelby platform, particularly among creators, media platforms, and ecosystem builders. The ideal candidate possesses 5-8+ years of marketing experience, preferably in Web3 or related fields, with a proven track record of launching products and growing communities. This remote position offers a unique opportunity to shape the marketing vision of a new project at the forefront of blockchain, creator tech, and media innovation. You will collaborate directly with the Shelby founder and key Aptos leadership.

Requirements

• 5–8+ years in marketing, ideally in Web3 or adjacent industries (e.g., media tech, creator platforms)
• Proven experience launching products and growing communities in a startup or early-stage environment
• Background in product marketing , content marketing, or growth
• Familiarity with the Web3 audience and its nuances—especially media/creator-facing use cases
• Strong writing and storytelling skills
• Comfortable operating independently and building from scratch

Responsibilities

• Own and develop the Shelby platform’s go-to-market messaging and brand positioning
• Craft and execute multi-channel campaigns (organic, content, growth loops)
• Translate complex product features into compelling narratives that connect with creators and Web3-native users
• Manage and grow Shelby’s presence on key social platforms (X/Twitter, Farcaster, etc.)
• Collaborate with internal teams, ecosystem partners, and agency vendors
• Work closely with product and engineering to shape the user journey
• Support Shelby’s early launches and activations with high-impact marketing strategies

Preferred Qualifications

• Experience working with creator communities, media platforms, or decentralized content tools
• A track record of managing marketing ops and vendor relationships
• Light technical fluency—able to understand and communicate how protocol-level tools impact end users

Benefits

• 100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)
• Equipment of your choice
• Flexible vacation time, 11 holidays, and floating company days off
• Competitive Salary
• Protocol Token Grants
• 401k matching (US Employees)
• Fun and inclusive in-person and digital events