Webinar Marketing Specialist

Summary

Join Mitratech's Content Marketing team as a Webinar Marketing Specialist and drive lead generation and customer engagement through impactful webinars. You will be responsible for the entire webinar lifecycle, from planning and execution to promotion and post-webinar analysis. Collaborate with various teams to ensure seamless execution and optimize marketing efforts. This role requires a Bachelor's degree in a related field, one year of marketing experience (internships accepted), and strong communication and project management skills. Experience with webinar platforms and marketing analytics tools is preferred. This 100% remote US-based position offers a competitive salary, comprehensive benefits, and professional development opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 1 year of experience in marketing, with a focus on digital marketing and event management. (Internships accepted)
• Eagerness to plan, execute, and promote successful webinars
• Interest in marketing automation tools and CRM systems
• Excellent project management and organizational skills
• Strong written and verbal communication skills
• Experience with webinar platforms (e.g., Zoom, GoToWebinar, Microsoft Teams)
• Ability to work independently and collaboratively in a fast-paced environment

Responsibilities

• Execute a robust webinar strategy aligned with overall marketing goals
• Identify relevant webinar topics and speakers to attract target audiences
• Manage the entire webinar lifecycle, including topic ideation, speaker coordination, content creation, and promotion
• Coordinate with internal teams (e.g., design, content, sales) to ensure seamless execution of webinars
• Oversee the technical aspects of webinars, including platform selection, setup, and troubleshooting
• Execute comprehensive marketing campaigns to promote webinars across multiple channels (email, social media, paid advertising, etc.)
• Create compelling webinar landing pages and email invitations to drive registrations
• Utilize A/B testing and analytics to optimize marketing efforts and improve conversion rates
• Capture and nurture leads generated from webinars through effective follow-up campaigns
• Segment webinar attendees and tailor personalized communication to maximize engagement
• Work closely with the sales team to qualify and hand off leads for further sales opportunities
• Analyze webinar performance metrics (registrations, attendance, engagement, lead generation) to identify areas for improvement
• Gather feedback from attendees to refine future webinars
• Repurpose webinar content into valuable assets (e.g., blog posts, whitepapers, videos) to extend their impact

Preferred Qualifications

Experience in marketing analytics tools (e.g., Google Analytics, SEMRush, Hubspot)

Benefits

• Health, Dental & Vision Insurance
• 401k + Employer Match
• PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
• STD, LTD & Group Life Insurance
• Paid Parental Leave
• Pet Insurance
• FSA & HSA Options
• Employee Assistance Program
• Remote Work
• Career Advancement & Professional Development Opportunities
• Employee Recognition