G-P is hiring a
Website Conversion Optimization Specialist

Summary

The job is for a Website Conversion Rate Optimization (CRO) Specialist at G-P. The role involves optimizing the company's website to enhance user experience and maximize conversion rates, collaborating with marketing, martech, and product teams, and conducting thorough analyses of user behavior, website performance, and conversion funnels.

Requirements

• Bachelor's degree in Business, Marketing, or a related field
• 5 years in digital marketing with a strong focus on CRO, A/B testing and multivariate experiments
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Good understanding of UX practices
• Experience with Google Tag Manager
• Expertise in A/B and multivariate experiments, and A/B testing tools such as Optimizely
• Awareness of web design, emerging technologies, and UI frameworks
• Ability to accurately estimate work effort and meet aggressive schedules
• Advanced or expert knowledge and experience using Google Analytics
• Strong work ethic with a commitment diving into the details demanded for flawless execution
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Responsibilities

• Define and drive the CRO strategy and roadmap for g-p.com
• Optimize our website to enhance user experience and maximize conversion rates for our B2B and soon-to-launch ecommerce SaaS product
• Collaborate with the design and development teams to create a seamless and intuitive user experience that encourages conversions
• Monitor website performance using analytics tools (e.g., Adobe analytics, Optimizely) and generate regular reports on key metrics such as conversion rates, bounce rates, and user engagement
• Develop and implement strategies to increase lead generation through website optimization, including the use of forms, chatbots, and other lead capture tools
• Conduct regular competitor analysis to identify industry trends and best practices in CRO
• Communicate findings, recommendations, and progress to key stakeholders, including marketing, sales, and product teams

Benefits

• Competitive compensation and benefits package
• Generous paid parental leave
• Flexible time off
• Flexible spending accounts
• Medical Insurance, dental Insurance, vision Insurance
• 401k
• Sabbatical after 5 years of service