Website Marketing Manager

Summary

Join FloQast's Demand Generation team as a Website Marketing Manager! You will own FloQast's marketing website, driving qualified leads and optimizing user experience. Responsibilities include managing website strategy, content, and performance, conducting A/B testing, and collaborating with internal teams. The ideal candidate possesses strong B2B website management experience, SEO expertise, and proficiency with various marketing tools. This role requires a BA/BS degree and 5+ years of relevant experience. FloQast offers a competitive salary and benefits package, including medical, dental, vision, life and disability insurance, unlimited vacation, and an employee stock program.

Requirements

• BA/BS Degree in Marketing, Computer Science, or a related field
• 5+ years of B2B website management experience
• 2+ years experience in SEO
• Experience with the following tools: Webflow (preferred), Google Analytics 4, Google Tag Manager, Qualified or similar conversational marketing tools, Mutiny or similar website personalization tools, and Weglot or similar translation tools
• Experience managing multi-language websites
• Experience running simultaneous personalized web experiences
• Experience running A/B and multivariate tests
• A keen eye for website UX and design
• A deep understanding of how B2B buyers use websites throughout the buying cycle
• Experience working directly with web developers and creative teams

Responsibilities

• Manage the overall marketing website strategy, roadmap, content, information architecture, and performance in alignment with company initiatives and marketing campaigns
• Own the creation of new website pages and editing of existing pages in partnership with the creative and development teams
• Maintain a conversion rate optimization, including A/B and multivariate testing plans, to continuously improve the website’s performance and maximize inbound pipeline
• Consistently monitor and audit website health and content to ensure pages are up-to-date and bugs are fixed in a timely manner
• Proactively report on web metrics, providing insights and implementing suggested changes
• Develop short and long-term SEO strategies including keyword research, on-page optimization, content recommendations, and technical SEO recommendations
• Own and optimize experiences in our conversational marketing tool, Qualified, and our website personalization tool, Mutiny
• Support our international marketing teams with their website needs including our web translation tool, Weglot, interfacing with international SEO agencies, and expansion of our web presence into new international markets
• Conduct browser and device testing to ensure the best user experience for all website visitors
• Work with the development and Marketing Operations teams to implement performance tracking and tags through GTM and GA4
• Conduct regular competitive analyses to stay current on our competitors’ messaging and conversion strategies
• Stay current with B2B web trends, best practices, and emerging technologies
• Any other tasks that may be assigned to help the company meet its goals

Preferred Qualifications

• Knowledge of HubSpot is preferred but not required
• HTML/CSS skills are preferred but not required
• Experience working with a project management and/or ticketing tool like Asana or Jira

Benefits

• Medical
• Dental
• Vision
• Family Forming benefits
• Life & Disability Insurance
• Unlimited Vacation
• Participation in our Employee Stock Program