Website Optimization Analyst

Summary

Join Hims & Hers Health, Inc. as an Optimization Manager and lead the evolution of our paid marketing landing pages. You will support testing strategies across various platforms (Google Shopping, Reddit, TikTok, Snapchat), improve paid acquisition CVR for Weight Loss, and conduct A/B testing. Collaboration with marketing teams and designers is crucial to meet quarterly business goals. This role requires at least 3 years of marketing experience, a Bachelor's degree, and proficiency in A/B testing tools. A can-do attitude and ability to work in a remote environment are essential. Hims & Hers offers competitive benefits, including unlimited PTO, comprehensive health benefits, and an employee stock purchase program.

Requirements

• Minimum of 3 years of experience in marketing
• Bachelor's Degree in Marketing, Information Technology or related technical field
• Personal or professional understanding of marketing with Google, Affiliate, Reddit, Tiktok, Snapchat, Youtube
• Experience with Content Management Systems, such as Contentful, Squarespace, Adobe ExperienceManager, or WordPress
• Experience with AB testing tools such as Optimizely, VWO, or Adobe Target
• Exceptional customer insights and proven success utilizing analytics to provide strategic recommendations and drive concrete action
• Ability to work in a highly collaborative and 100% remote environment, flexible to adjust the roadmap, and participate in a team-based planning process
• Highly organized and self-driven to execute at scale
• Can-do attitude and willingness to learn new digital tools, particularly internal proprietary platforms
• Ability to occasionally travel (1-2x annually) to Growth org offsites, to strategize and network in person

Responsibilities

• Support the testing strategy to learn what works in marketing on Google Shopping, Reddit, TikTok, and Snapchat. Ensure wins can apply across all categories
• Improve Weight Loss category paid acquisition CVR through landing page creation and AB testing
• Set up, execute, and analyze website AB tests
• Collaborate with the marketing team and channel managers to optimize for channel growth and reduce cost to acquire a customer
• Work with designers, copywriters, Product, Product Marketing, and Category Directors to create, launch, and test landing pages across our marketing channels to help meet quarterly business goals

Preferred Qualifications

• Have worked at major social platforms like X/Twitter, Reddit, TikTok, Snapchat, and Facebook or have managed Google Shopping campaigns
• Track record of proven success in experiment series and maintaining a Product or testing roadmap
• Expertise with Jira and agile project management, Webflow, or Unbounce
• Experience with BI or analytics tools such as Amplitude, Tableau, Looker, Adobe or Google Analytics

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• Employee discounts on hims & hers & Apostrophe online products
• 401k benefits with employer matching contribution
• Offsite team retreats