Campaign Operations Manager

Summary

Join Samsara's global Marketing Operations team as a Campaign Operations Manager and support North America, Latin America, and EMEA Marketing teams. Execute marketing campaigns, manage processes, and craft multi-channel campaigns. Collaborate with various teams to ensure smooth execution, utilize marketing tools effectively, and contribute to team goals. This remote position, open to candidates based in Canada, requires 5+ years of experience in email marketing, campaign operations, or digital marketing, preferably in B2B tech. You will build, test, and launch marketing campaigns, track key metrics, and support A/B testing. The role involves working with marketing automation platforms and ensuring content accuracy and quality. Samsara offers a competitive total compensation package, including health benefits and flexible working.

Requirements

• 5+ years of hands-on experience in email marketing, campaign operations, or digital marketing, preferably in B2B tech
• Experience executing campaigns in Marketo or similar marketing automation tools (e.g., Eloqua, Hubspot, Pardot), including audience segmentation, program build, and QA workflows
• Familiarity with executing campaigns across different regions is a plus
• Familiarity with email compliance regulations (e.g., GDPR, CAN-SPAM, CASL) and data privacy best practices
• Experience tracking campaign performance metrics; familiarity with A/B testing and personalization concepts
• Interest in leveraging technology to drive efficiency
• Highly organized with strong attention to detail
• Ability to manage tasks and prioritize based on guidance and defined procedures
• Good written and verbal communication skills; able to collaborate effectively with team members

Responsibilities

• Support the development and implementation of efficient campaign intake, workflows, and processes
• Utilize marketing automation platforms (Marketo, Iterable) integrated with CRM (Salesforce) and data platforms (Hightouch, DBX), following defined practices to execute campaigns
• Collaborate with team members across Marketing to understand and execute campaign goals
• Build, test, and launch marketing campaigns spanning channels (e.g., email, webinar, landing pages, etc.) and tech (Marketo, Zoom, Contentful, Iterable, etc.)
• Ensure campaigns (e.g., thought leadership, customer lifecycle, ABM) are accurately set up in marketing automation tools to meet objectives
• Work with global peers to ensure content accuracy, localization, and quality assurance for campaign assets
• Track and report on key campaign metrics such as conversion rates and click-through rates, identifying areas for improvement within your owned processes
• Support A/B testing and other experimentation techniques to optimize campaign effectiveness
• Apply marketing technology knowledge and follow best practices to support marketing objectives
• Assist in identifying opportunities to improve operational efficiency
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Preferred Qualifications

• Marketo or Iterable certification (Foundations level)
• Experience using Salesforce, Hightouch, Leandata, Zoom, Contentful, ON24, 6sense, or Splash
• Eagerness to leverage AI to unlock new opportunities and efficiency
• Basic familiarity with HTML and CSS

Benefits

• $71,400 — $92,400 CAD
• Health benefits
• Employee-led remote and flexible working