Account Based Marketing Manager

Summary

Join Embrace as we grow our highly differentiated mobile observability offering. As Head of Growth Marketing and ABM, you will be responsible for hands-on demand generation funneling to achieve revenue goals that support company growth.

Requirements

• Minimum 5 years industry experience in growth marketing, demand generation, ABM, web marketing, or digital marketing for B2B companies
• Must have marketing automation experience and be self-sufficient
• Data-driven aptitude to analysis and decision making with respect to program management - what works, what doesn’t
• Strong understanding of B2B marketing and CRM platform (Salesforce), ABM Platforms, and Social Advertising channels
• Experience running campaigns and programs that directly drive pipeline growth using marketing tools and channels, coupled with a desire to seek ways to enhance our results through optimization, testing and other means
• Proven experience scaling demand generation programs through technology, data and process with demonstrated ROI

Responsibilities

• Develop and execute an ABM strategy that aligns with the Embrace’s revenue goals
• Plan, execute, and analyze all aspects of our account-based marketing programs
• Proactively engage with our sales team to coordinate, communicate, and optimize the impact of our campaigns and ABM programs
• Manage and execute our growth strategy targeting DevOps, SREs and mobile app engineers
• Continuously evaluate the performance of campaigns, adjusting demand tactics and strategy accordingly to improve results
• Create strategies and tactics to penetrate buying teams and engage senior leaders of mid-size enterprises
• Drive the demand generation content strategy that will fuel all multi-channel programs
• Participate in monitoring conversion rates, campaign influence and attribution, and continuously optimize for maximum ROI

Preferred Qualifications

• Campaign execution in the mobile or open source space is a plus!
• Experience marketing to a DevOps, SRE and/or Engineering persona

Benefits

• On target earnings (OTE) for this role are $135K - $155K
• Equity offered in the form of options
• Health / vision / dental benefits
• Free PTO