Remote Account Based Marketing Manager
at Embrace

Summary

Join Embrace as we grow our highly differentiated mobile observability offering. As Head of Growth Marketing and ABM, you will be responsible for hands-on demand generation funneling to achieve revenue goals that support company growth.

Requirements

• Minimum 5 years industry experience in growth marketing, demand generation, ABM, web marketing, or digital marketing for B2B companies
• Must have marketing automation experience and be self-sufficient
• Data-driven aptitude to analysis and decision making with respect to program management - what works, what doesn’t
• Strong understanding of B2B marketing and CRM platform (Salesforce), ABM Platforms, and Social Advertising channels
• Experience running campaigns and programs that directly drive pipeline growth using marketing tools and channels, coupled with a desire to seek ways to enhance our results through optimization, testing and other means
• Proven experience scaling demand generation programs through technology, data and process with demonstrated ROI

Responsibilities

• Develop and execute an ABM strategy that aligns with the Embrace’s revenue goals
• Plan, execute, and analyze all aspects of our account-based marketing programs
• Proactively engage with our sales team to coordinate, communicate, and optimize the impact of our campaigns and ABM programs
• Manage and execute our growth strategy targeting DevOps, SREs and mobile app engineers
• Continuously evaluate the performance of campaigns, adjusting demand tactics and strategy accordingly to improve results
• Create strategies and tactics to penetrate buying teams and engage senior leaders of mid-size enterprises
• Drive the demand generation content strategy that will fuel all multi-channel programs
• Participate in monitoring conversion rates, campaign influence and attribution, and continuously optimize for maximum ROI

Preferred Qualifications

• Campaign execution in the mobile or open source space is a plus!
• Experience marketing to a DevOps, SRE and/or Engineering persona

Benefits

• On target earnings (OTE) for this role are $135K - $155K
• Equity offered in the form of options
• Health / vision / dental benefits
• Free PTO