Account Based Marketing Manager

Summary

Join Ideals, a global B2B SaaS company, as our new Account-based Marketing Manager! This newly created role will be instrumental in shaping our enterprise market strategy. You will partner with global sales teams, developing account plans, executing targeted campaigns, and creating reporting dashboards. The ideal candidate possesses at least 3 years of ABM experience and 5 years in marketing, with a proven track record of building ICPs and supporting enterprise GTM strategies. We offer a remote-first work model, comprehensive benefits, and opportunities for professional development. If you're passionate about ABM and driving growth in the enterprise market, we encourage you to apply!

Requirements

• At least 3 years of experience working in Account Based Marketing
• At least 5 years of total experience in Marketing
• Experience building and successfully operating ICPs from scratch
• Experience supporting enterprise GTM of a B2B product
• Advanced knowledge of ABM and nurturing processes, tools & technology
• Fluency in English (C1 Level or higher)

Responsibilities

• Partner cross-functionally to create unified global account plans and enhance the current Enterprise marketing strategy
• Collaborate with the Field Sales Teams to define segment priorities and establish quarterly actionable plans that drive measurable results
• Lead the enhancement of current ABM initiatives, lifecycle, and foundational aspects
• Develop new, targeted campaigns from the ground up that directly support enterprise sales goals and align with the global account strategy
• Oversee the planning, execution, and improvement of multi-channel marketing programs such as webinars, digital initiatives, ABM activations, offline events, brand, and acquisition initiatives
• Implement and monitor comprehensive dashboards and reporting systems that measure key accounts progress and program success against Sales & Marketing KPIs

Preferred Qualifications

• Experience working with a SaaS product
• Fluency in Spanish and/or Portuguese

Benefits

• Remote-first model with teams distributed globally
• Home office set up budget
• High-end laptop, monitor and any additional IT equipment needed
• Reimbursement of co-working space expenses
• Wellness budget for medical insurance, sports, and health-related activities
• Gympass membership
• Reimbursement of participation in sports competitions
• Unlimited health-related time off
• Individual Development Plan based on your career interests
• Generous budget for learning and development activities
• Professional and self-development books and subscriptions compensation
• Ideals’ support of your passion as a speaker or writer
• Internal growth and internal mobility opportunities
• Team-building offline events
• Budget for local gatherings in global locations
• Generous internal referral program