Account-Based Marketing Manager

Summary

Join Influ2, a dynamic B2B SaaS company, as our ABM Manager. You will be responsible for developing and executing multi-channel ABM strategies targeting enterprise accounts, driving pipeline generation and progression. This role requires close collaboration with the sales team to ensure alignment with sales goals and direct contribution to revenue growth. The ideal candidate possesses 3+ years of B2B marketing experience, a strong understanding of the sales process, and excellent problem-solving skills. Influ2 offers a fully remote work setup, unlimited vacation, generous parental leave, and a collaborative team environment.

Requirements

• 3+ years of experience in B2B marketing
• Understanding of the sales process
• Fluent English is essential
• Ability to work independently: You are organized, detail-oriented, and good at juggling multiple priorities with minimal guidance
• Strong problem-solving skills: You’re both creative and practical, with a talent for coming up with fresh strategies to engage key accounts
• Results-driven: You’re focused on achieving measurable outcomes and contributing to overall business goals

Responsibilities

• Develop and implement multichannel ABM strategies tailored to enterprise accounts
• Design, launch, and optimize multi-channel ABM campaigns to drive pipeline generation and progression
• Utilize data and insights to continually refine messaging
• Work closely with the SDR and sales team throughout the sales cycle to provide strategic and tactical support
• Create, adjust, and optimize sales collateral (e.g., decks, one-pagers, Influ2 campaigns) that resonate with target accounts
• Suggest and develop additional content and initiatives to support ongoing sales efforts
• Work closely with Marketing Ops to build reporting for your initiatives

Preferred Qualifications

Content marketing experience would be a benefit

Benefits

• Join a collaborative and innovative team with a flat organizational structure
• Fully remote work setup
• Unlimited Vacation policy to ensure a healthy work-life balance
• Generous Parental Leave and other well-structured PTO and leave policies