Account Based Marketing Manager

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Postman

πŸ’΅ $134k-$149k
πŸ“Remote - United States

Job highlights

Summary

Join Postman, a leading API collaboration platform, as an Account-Based Marketing (ABM) Manager. You will develop and execute comprehensive ABM strategies, lead and mentor a team of ABM specialists, and leverage data to define target accounts and create tailored marketing programs. Responsibilities include designing multi-channel campaigns, ensuring alignment with sales teams, defining KPIs, and collaborating with cross-functional teams. This remote role, based in the US, offers a competitive salary, equity package, and comprehensive benefits. The ideal candidate possesses extensive ABM experience, strong leadership skills, and a data-driven mindset.

Requirements

  • 7+ years of marketing experience, with 3-5 years of account-based marketing and a strong track record of managing full-funnel ABM campaigns that generate revenue growth and pipeline expansion
  • 1-2 years of people management experience, including mentoring, coaching, and leading a team of ABM specialists or marketers
  • Hands-on experience with ABM tools and platforms, such as Demandbase, 6sense, Rollworks or similar technologies
  • Strong knowledge of Salesforce
  • Data-driven mindset, with the ability to leverage analytics and reporting tools (Google Analytics, Tableau, etc.) to assess campaign effectiveness and identify areas of opportunity
  • Excellent communication and interpersonal skills with the ability to build relationships across cross-functional teams
  • Strong project management skills and the ability to juggle multiple priorities in a fast-paced environment

Responsibilities

  • Develop and execute comprehensive ABM strategies aimed at engaging and converting high-value target accounts across various stages of the customer lifecycle
  • Lead, develop, and mentor a team of ABM specialists, helping them to grow both professionally and personally while fostering a culture of continuous learning and excellence
  • Leverage data and insights to define key target accounts, account segments, and verticals, and create tailored marketing programs that deliver value at every touchpoint
  • Design and oversee multi-channel campaigns that include email, content, paid media, events, and personalized outreach to increase brand awareness and drive pipeline generation within key accounts
  • Ensure alignment with sales teams by maintaining regular communication and sharing insights on ABM performance, opportunities, and feedback
  • Define clear KPIs and performance metrics for ABM programs, ensuring campaigns are delivering measurable results in terms of pipeline, revenue, and account engagement
  • Collaborate with creative, content, and digital campaigns teams to create assets and messaging that resonate with target accounts

Benefits

  • Full medical coverage
  • Flexible PTO
  • Wellness reimbursement
  • A monthly lunch stipend

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