Summary
Join Veeva Systems, a leading life sciences industry cloud company, as an Account-Based Marketing (ABM) Manager. You will spearhead the development and execution of impactful ABM strategies to drive growth across key accounts. This role involves creating personalized experiences for key decision-makers, scaling ABM initiatives, collaborating with various teams, and working directly with customers. You will also be responsible for educating Veeva stakeholders and sharing best practices. Veeva offers a flexible work environment with a work anywhere policy and various benefits. The company is committed to fostering a culture of inclusion and growing a diverse workforce.
Requirements
- 5+ years of experience in ABM for an enterprise software or cloud-based solution provider
- Proven track of personalised content creation (web, video, slide deckβ¦)
- Strong experience in building and executing integrated marketing programs, managing budgets, and reporting
- Proven ability to build relationships and collaborate across stakeholders
- Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographies
- Strong project management skills and ability to manage multiple priorities and projects at the same time, with excellent attention to detail
- Excellent team player with a positive attitude and a strong sense of ownership
- Strong track record of driving successful global ABM programs and deep understanding of ABM best practices and methodologies
Responsibilities
- Deliver personalised and highly tailored experiences to key decision-makers within the target accounts
- Create impactful global ABM programs from strategy to execution
- Scale 1:1 and 1:Few ABM initiatives
- Deliver messaging and assets, tailored to the company identity and footprint
- Apply an experimentation mindset to ABM initiatives to drive, test, learn, and optimize
- Collaborate closely with account partners and strategy leads on strategies to support internal customer success initiatives
- Partner with product, content, field, and digital marketers to build, execute, and track ABM programs at the account level
- Work directly with customers and their internal teams
- Educate Veeva stakeholders on programs, share best practices, and provide visibility
Preferred Qualifications
- Experience implementing and utilizing ABM software
- Experience with sales and marketing automation systems
- Experience in assisting with weekly and monthly marketing program reporting and metrics
- Any second language
- Experience in marketing to life sciences
Benefits
- The chance to work with a genuine market leader
- Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role
- Work anywhere policy β You can utilise our office spaces or work remotely when you need to
- Health & wellness reimbursements
- Veeva Giving 1%
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