Account Based Marketing Manager

Summary

Join Sinch's marketing team as a results-oriented Account-Based Marketing (ABM) Manager. You will develop and execute targeted ABM strategies to generate leads and opportunities from high-value accounts in North America. Responsibilities include leading ABM campaign execution across digital channels, leveraging data analytics for optimization, collaborating with cross-functional teams, and managing vendor relationships. The ideal candidate possesses a Bachelor's degree, 5+ years of ABM experience, and expertise in B2B marketing within the North American market. Sinch offers a competitive salary, comprehensive benefits including health insurance, retirement plans, paid time off, flexible remote work options, and parental leave.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field
• 5+ years of experience in account-based marketing, with a strong focus on B2B and North American market initiatives
• Experience with ABM platforms like 6Sense, Terminus, and other tools to manage and track ABM campaigns
• Strong expertise in ABM strategy and campaign execution, particularly for high-value accounts
• Data-driven with the ability to interpret campaign results and adjust strategies accordingly
• Proven ability to collaborate cross-functionally, providing strategic guidance for content creation aligned with ABM goals
• Excellent communication skills, with the ability to clearly present campaign performance and strategic insights
• Strategic and results-oriented mindset, with a focus on driving measurable outcomes
• Highly self-motivated and proactive with excellent project management skills
• Ability to manage multiple ABM campaigns simultaneously while ensuring attention to detail and performance optimization

Responsibilities

• Develop and execute targeted ABM campaigns to engage high-value accounts and personas in North America. Focus on delivering personalized marketing initiatives designed to nurture prospects and drive conversions
• Lead the execution of ABM campaigns across digital channels, including LinkedIn, paid search, and display ads, ensuring campaigns are optimized for maximum effectiveness. Monitor, measure, and refine campaigns to achieve targeted outcomes
• Leverage data and analytics tools (e.g., 6Sense, Salesforce) to track and measure campaign performance. Use insights to adjust strategies, improve targeting, and drive better ROI from ABM efforts
• Work closely with the demand generation, sales, and content teams to ensure ABM campaigns are aligned with broader marketing and sales goals. Guide content creation to support ABM initiatives (e.g., ad copy, landing pages)
• Develop lead scoring models to identify the highest-priority accounts, ensuring effective follow-up and engagement strategies that drive conversions
• Manage relationships with external vendors and tools to support ABM efforts, exploring new opportunities for expanded reach and improved lead generation
• Tailor ABM campaigns to the unique needs and characteristics of the North American market, ensuring alignment with regional business goals and objectives

Preferred Qualifications

Familiarity with Google Ads, LinkedIn, and other digital advertising platforms

Benefits

• Comprehensive market competitive medical, dental, and vision plans
• A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants
• Free virtual counseling resources through our global Employee Assistance Program
• Roth and Pre-tax 401(k) options including an employer match for all participants
• Generous paid time off program
• Paid parental leave and family planning support
• Flexible remote work offerings
• Paid time off to support a volunteer program of your choice
• Bonus