Account Based Marketing Manager

Summary

Join Sourcegraph as an ABM Manager and develop targeted marketing strategies to engage high-value accounts and drive revenue growth. Collaborate with sales and customer success teams to create personalized campaigns. This high-impact role requires strategic thinking and tactical execution. Within one month, you'll learn about the product and team, design ABM campaigns, and understand reporting frameworks. Within three months, scale ABM efforts and influence opportunities. Within six months, mature the ABM function and refine the account qualification model. Within one year, drive multi-phase marketing campaigns and meet program KPIs. Sourcegraph offers above-average salaries, equity, and generous perks and benefits.

Requirements

• 3+ years of experience in Account-Based Marketing, Demand Generation, or related marketing roles, in B2B SaaS or technology
• Proven track record of developing and executing successful ABM strategies that drive pipeline and revenue growth
• Previous experience with strategy development and execution of multi-channel digital campaigns
• Strong understanding of account-based marketing tools and platforms (e.g., HubSpot, Salesforce, 6sense, etc.)
• Data-driven mindset with the ability to analyze, interpret, and act on key performance metrics
• Excellent written and verbal communication skills with a knack for creating compelling, targeted messaging for different buyer personas
• Ability to work cross-functionally with sales, customer success, product marketing, and other teams to align on goals and execution
• Strong project management skills and the ability to juggle multiple initiatives in a fast-paced environment

Responsibilities

• Develop and execute targeted marketing strategies to engage high-value accounts and drive revenue growth
• Collaborate closely with sales and customer success teams to build personalized, data-driven campaigns that resonate with key decision-makers at enterprise accounts
• Learn about our product, our value propositions, our customers, our team, and our practices
• Begin 1:1’s with your manager, understand your 30-60-90 plan, meet & shadow members of the marketing team to understand their scopes and campaigns in action
• Meet key partners in sales development, sales, and adjacent marketing functions
• Design and implement multiple 1:1 ABM campaigns in partnership with content and sales teams
• Develop a strong understanding of our account structure and reporting frameworks
• Scale ABM efforts from digital to multi-channel campaigns
• Influence multiple opportunities with both new and existing prospects and customers
• Have matured the ABM function to include 1:1, 1:few, and 1:many campaigns
• Have partnered closely with sales and marketing operations to refine our account qualification model
• Driving the strategy, execution, and enablement for multi-phase, multi-channel marketing campaigns
• Meeting program KPIs for pipeline-generated, pipeline-influenced, and closed-won business

Preferred Qualifications

Previous marketing experience at a developer tooling organization or a company focused on software development products

Benefits

• Above-average salary
• Equity
• Generous perks & benefits
• Zone 1: $110,000
• Zone 2: $88,000