Federato is hiring a
Account Based Marketing Manager, Remote - Worldwide
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Account Based Marketing Manager
🏢 Federato
💵 $120k-$150k
📍Worldwide
Please let Federato know you found this job on JobsCollider. Thanks! 🙏
Summary
The Account-Based Marketing Manager at Federato works with cross-functional teams to build and execute account-specific marketing programs for strategic prospects in the insurance industry. They design and execute ABM programs, define buyer personas, coach stakeholders, partner with content teams, and monitor KPIs.
Requirements
- 5+ years of experience in ABM/Field Marketing in a B2B environment
- Proven track record of managing integrated B2B marketing campaigns using tactics that include webinars, digital advertising, and social media
- Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture and engage
- Excellent project management skills
- A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams
Responsibilities
- Design and execute 1:1 and 1:few ABM programs that align to sales goals and influence decision makers across the buyer’s journey
- Oversee account selection, account research and planning, as well as orchestration across multiple marketing channels (like email, website, personalized advertising, intent data and events)
- Define buyer personas within accounts, crafting messages that align to persona challenges and expected business outcomes
- Coach and align stakeholders across Marketing, Customer Success and Sales to execute on integrated account activation plans
- Partner with content teams to provide campaign customization and tailored thought leadership
- Monitor key performance indicators for ABM programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics
Benefits
$120,000 - $150,000 a year
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Please let Federato know you found this job on JobsCollider. Thanks! 🙏