Federato is hiring a
Account Based Marketing Manager, Remote - Worldwide

Summary

The Account-Based Marketing Manager at Federato works with cross-functional teams to build and execute account-specific marketing programs for strategic prospects in the insurance industry. They design and execute ABM programs, define buyer personas, coach stakeholders, partner with content teams, and monitor KPIs.

Requirements

• 5+ years of experience in ABM/Field Marketing in a B2B environment
• Proven track record of managing integrated B2B marketing campaigns using tactics that include webinars, digital advertising, and social media
• Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture and engage
• Excellent project management skills
• A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams

Responsibilities

• Design and execute 1:1 and 1:few ABM programs that align to sales goals and influence decision makers across the buyer’s journey
• Oversee account selection, account research and planning, as well as orchestration across multiple marketing channels (like email, website, personalized advertising, intent data and events)
• Define buyer personas within accounts, crafting messages that align to persona challenges and expected business outcomes
• Coach and align stakeholders across Marketing, Customer Success and Sales to execute on integrated account activation plans
• Partner with content teams to provide campaign customization and tailored thought leadership
• Monitor key performance indicators for ABM programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics

Benefits

$120,000 - $150,000 a year