Remote Account Based Marketing Manager

Summary

Join Federato, a company revolutionizing insurance with AI/ML, as their Account-Based Marketing Manager. You will collaborate with sales and cross-functional teams to develop and implement targeted marketing strategies for key accounts, including major insurance carriers and innovative insurtech startups. This role demands designing and executing personalized ABM programs, defining buyer personas, and aligning stakeholders for integrated account activation. Success requires proven experience in B2B ABM, managing integrated marketing campaigns, and strong project management skills. Federato offers a fast-paced, collaborative environment where your contributions will make a real difference.

Requirements

• 5+ years of experience in ABM/Field Marketing in a B2B environment
• Proven track record of managing integrated B2B marketing campaigns using tactics that include webinars, digital advertising, and social media
• Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture and engage
• Excellent project management skills
• A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams

Responsibilities

• Design and execute 1:1 and 1:few ABM programs that align to sales goals and influence decision makers across the buyer’s journey
• Oversee account selection, account research and planning, as well as orchestration across multiple marketing channels (like email, website, personalized advertising, intent data and events)
• Define buyer personas within accounts, crafting messages that align to persona challenges and expected business outcomes
• Coach and align stakeholders across Marketing, Customer Success and Sales to execute on integrated account activation plans
• Partner with content teams to provide campaign customization and tailored thought leadership
• Monitor key performance indicators for ABM programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics

Benefits

$120,000 - $150,000 a year