Remote Enterprise Account-Based Marketing Manager

Summary

Join Swoogo as a strategic and results-driven Enterprise Account-Based Marketing (ABM) Manager. You will lead targeted marketing efforts for high-value enterprise accounts in the events and conferences sector, aligning marketing with sales objectives to drive revenue growth. This role involves developing and executing comprehensive ABM programs, collaborating with sales and product marketing teams, leveraging marketing automation and CRM platforms, and analyzing performance to optimize strategies. You will need extensive B2B marketing experience with a focus on ABM in a SaaS or enterprise software environment. Success in this role requires a deep understanding of the event technology landscape and strong analytical and communication skills.

Requirements

• 5-7 years of B2B marketing experience, with at least 4 years focused on ABM in a SaaS or enterprise software environment
• Proven track record of developing and executing successful ABM programs that directly impact revenue growth
• Deep understanding of the event technology landscape and the unique challenges faced by enterprise event organizers
• Strong proficiency in marketing automation (HubSpot) and CRM (Salesforce) platforms
• Experience with ABM-specific tools such as Demandbase, 6sense, or Terminus
• Excellent project management skills with the ability to manage multiple complex campaigns simultaneously
• Superior communication and presentation skills, with the ability to effectively engage C-level executives
• Data-driven mindset with strong analytical and problem-solving abilities
• Familiarity with digital advertising platforms and programmatic media buying

Responsibilities

• Design comprehensive, multi-touch ABM programs for a portfolio of 50-75 enterprise accounts
• Collaborate with sales leadership to identify, prioritize, and tier target accounts based on potential revenue and strategic importance
• Develop account-specific value propositions and messaging that resonates with key decision-makers in the events industry
• Craft personalized, multi-channel marketing campaigns leveraging digital advertising, email, direct mail, social media, and events
• Oversee the creation of high-impact, account-specific content including whitepapers, case studies, and interactive demos
• Implement advanced targeting and personalization techniques using intent data and predictive analytics
• Work closely with the sales team to ensure alignment on account strategies and seamless handoff of marketing-qualified leads
• Partner with product marketing to translate complex event technology features into compelling benefits for target accounts
• Coordinate with the demand generation team to integrate ABM tactics into broader marketing initiatives
• Leverage marketing automation (e.g. HubSpot) and CRM (e.g., Salesforce) platforms to execute and track ABM programs
• Possibly utilize ABM-specific tools such as Demandbase, 6sense, or Terminus for account identification and engagement
• Manage and analyze account-level data to inform targeting and personalization strategies
• Develop and monitor KPIs for ABM initiatives, including engagement rates, pipeline influence, and ROI
• Conduct regular performance reviews and present results to senior leadership
• Continuously test and optimize ABM tactics based on data-driven insights
• Stay abreast of emerging trends in event technology, virtual/hybrid events, and enterprise marketing
• Monitor competitor activities and positioning in the enterprise events space
• Attend industry conferences and events to network and gather market intelligence

Preferred Qualifications

• Experience marketing virtual or hybrid event solutions
• Knowledge of account-based advertising and retargeting strategies
• Certification in relevant marketing disciplines (e.g., HubSpot Certified Expert, Salesforce Certified Administrator)