Account Director

Summary

Join M Booth, a culture-first communications agency, as an Account Director on our growing Consumer team! This role involves leading a major CPG brand account, managing a team, and overseeing integrated campaigns. You will be responsible for client communication, project management, and team leadership. The position offers a hybrid work model (remote or in-office in NYC 1-2 days/week) and a collaborative environment. This is an excellent opportunity for a communications professional with 7-10 years of experience and a passion for CPG brands. M Booth offers a competitive salary and comprehensive benefits.

Requirements

• Bachelor’s Degree
• 7 - 10 years of experience working in-house or at an agency (agency preferred)
• Experience managing a team of 1-3 direct reports and/or mentoring junior talent
• Strong industry relationships (media, influencers etc.) and an ability to build strong client relationships
• Experience developing communications strategies and generating impactful earned media results
• Experience working with influencers and managing influencer campaigns
• Experience in managing/working with third party influencer vendors/networks
• A solution-oriented and collaborative approach to all work, alongside an entrepreneurial and self-starter mindset
• Proven ability to effectively organize multiple deadlines across accounts and teams
• Ability to work independently and multi-task in a team-oriented environment
• Advanced writing, editing, and research ability
• Positive and flexible attitude
• In touch with cultural and industry trends
• Excellent client relationship management

Responsibilities

• Serve as a strategic voice and day-to-day account lead for the client
• Lead client calls and internal meetings
• Lead ideation and execution of integrated campaigns (including PR strategies, talent and influencer partnerships, brand partnerships, and more)
• Support senior leads in fiscal year and tentpole campaign planning
• Assist in crafting media materials (media strategies, press releases, pitches, etc.), collaborating on influencer campaigns, and reviewing team's miscellaneous account needs (e.g., agendas, recaps, client notes)
• Drive media relations programs, from strategic oversight to helping the team to brainstorm new angles and conducting press outreach
• Maintain strong media and influencer connections and/or be willing to build new ones, as needed
• Work with account and speciality teams (e.g., creative, influencer, measurement/analytics, etc.) to create and oversee delivery of best in class work
• Directly manage 2-3 employees that could range from AC-SAE; coach in real-time and provide actionable feedback and guidance to add value to teammates and the work
• Create, review, and track program budgets
• Lead monthly financial administration deliverables, including hours setting, revenue reconciliation and reallocation, and invoicing oversight
• Be a problem solver for the team
• Be a voracious consumer of earned and social media and culture, with the ability to bring fresh thinking to client work
• Participate in new business activities, as needed

Preferred Qualifications

• Experience and/or passion for CPG brands
• Experience working with celebrity talent
• Experience working on an integrated agency team (IAT)

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• Remote or hybrid in the New York office (1 - 2 days/week)