Associate Director, Account Based Marketing

Summary

Join Sprinto, a leading platform in information security compliance, as a seasoned Account-Based Marketing (ABM) leader. Build, scale, and own repeatable 1:few and 1:many ABM motions to drive revenue. Work directly with Sales to target, engage, and convert key accounts across the US, UK, EU, and ANZ. This high-impact role requires building ABM programs from scratch and orchestrating full-funnel campaigns. You will be responsible for strategy and execution, sales partnerships, campaign management, and performance measurement. The ideal candidate has 5+ years of experience in scaled ABM programs and a proven track record of driving revenue.

Requirements

• 5+ years of relevant hands-on experience owning scaled 1:few and 1:many ABM programs in developed markets
• Proven success running ABM campaigns that drive revenue in mid-market to mid-enterprise segments
• Deep understanding of the ABM tech stack and how to operationalize it
• Comfortable running full-funnel campaigns across outbound, paid, lifecycle marketing, and events
• Strong strategic thinking and collaboration skills — able to influence and align Sales, Content, and GTM teams
• High ownership mindset, scrappy execution chops, and a data-driven approach to decision-making

Responsibilities

• Build and run 1:few and 1:many ABM programs targeting mid-market ICPs across US, UK, EU, and ANZ
• Create segmented account clusters and tailored journeys across ads, email, events, outbound, and web
• Drive personalization at scale through smart orchestration and content alignment
• Co-own plays with SDRs and AEs to generate meetings, accelerate deals, and engage buying committees
• Be a strategic ABM partner Sales can rely on for traction and deal progression
• Launch campaigns across LinkedIn, programmatic, email, web personalization, and retargeting
• Use intent, firmographic, and behavioral data to deliver relevant, timely touchpoints
• Collaborate with content, design, and demand gen to ship high-converting ABM assets
• Own KPIs: engaged accounts, pipeline velocity, opportunity creation, and revenue influence
• Run experiments, analyze results, and refine strategies continuously
• Share insights across teams to drive alignment and performance

Benefits

• Remote First Policy
• 5 Days Working With FLEXI Hours
• Group Medical Insurance (Parents, Spouse, Children)
• Group Accident Cover
• Company Sponsored Device
• Education Reimbursement Policy