Account-Based Marketing Manager

Summary

Join InStride as a strategic and results-oriented Account-based Marketing Manager to drive ABM initiatives, accelerating pipeline growth and revenue for enterprise accounts. You will architect and execute targeted marketing campaigns, collaborating with Sales, Marketing, and Solutions & Strategy teams. This role requires 5-7 years of B2B marketing experience, including at least 3-4 years in account-based marketing. You will be responsible for ABM strategy development, campaign execution, collaboration with sales, content creation, data-driven insights, cross-functional collaboration, and industry insights. InStride offers competitive compensation, benefits including a 401(k) plan with company match, flexible vacation policy, paid family leave, and best-in-class health care benefits, and the opportunity to make a meaningful societal impact through education.

Requirements

• 5-7 years of experience in B2B marketing, with at least 3-4 years focused on account-based marketing
• Experience with marketing tools such Foundry, 6sense, Demandbase or similar, as well as Sales enablement tools such as Salesforce and Outreach

Responsibilities

• Drive comprehensive ABM strategies that align with enterprise sales goals and accelerate pipeline growth
• Architect multi-channel ABM campaigns that effectively engage key decision-makers at target accounts
• Collaborate seamlessly with sales teams to identify, prioritize, and reach target accounts
• Create compelling, personalized content that resonates with enterprise stakeholders across their buying journey
• Execute end-to-end campaign initiatives while maintaining consistent messaging across all touchpoints
• Measure campaign effectiveness, track KPIs, and translate data into actionable insights
• Stay ahead of industry trends and ABM best practices to continuously optimize program performance
• Collaborate with sales, marketing and solutions teams to develop and refine the ABM strategy for InStride’s target accounts
• Design, implement and optimize multi-channel ABM campaigns, including personalized content, email marketing, digital advertising, webinars, events and unique, high-value tactics, tailored to the specific needs and pain points of each target account
• Work in lock-step with the sales team to support target account identification, develop account-specific marketing plans, and ensure alignment between marketing activities and sales goals, to facilitate successful progression of qualified accounts
• Collaborate with cross-functional teams to develop and tailor personalized content and messaging for target accounts, including case studies, collateral, presentations and other artifacts that resonate with decision-makers and influencers within the target organizations
• Utilize data and analytics to measure the effectiveness of ABM campaigns, track key performance indicators and refine strategies based on performance insights
• Partner with marketing and sales enablement teams to ensure consistency and alignment in messaging and insights, to maximize impact of ABM initiatives
• Gain ongoing understanding of industry trends, the needs and challenges of target verticals, ensuring efforts are informed by the latest industry insights. Stay current on best practices and emerging technologies in ABM to continuously innovate and improve strategies
• Provide regular updates and reports, including impact and insights, on ABM campaign performance to key stakeholders, sharing and applying insights to refine the approach

Preferred Qualifications

• A strategic thinker who gets energized by solving complex business challenges
• A creative problem-solver who thrives in dynamic, fast-paced environments
• A collaborative leader who builds strong relationships and brings out the best in others
• An entrepreneur at heart who embraces our “no job too small” startup mentality
• A mission-driven professional excited about making meaningful societal impact through education
• A lifelong learner who stays curious and adapts quickly to change
• Someone who brings high emotional intelligence and excels in ambiguous situations
• An individual who values both data-driven decisions and creative innovation
• A professional who understands the HR technology industry landscape

Benefits

• 401(k) plan with company match
• Flexible vacation policy
• Paid family leave
• Best-in-class health care benefits
• Access to 2,800+ online certificate and degree programs through our Step Forward program