Acquisition And Ecommerce Lead

Summary

Join AlgaeCal as their Acquisition & Ecommerce Lead and significantly contribute to the company's revenue growth. This strategic leadership role requires extensive experience in digital marketing and eCommerce, with a proven track record of scaling acquisition and performance. You will lead teams, develop impactful strategies, and optimize customer journeys. The ideal candidate possesses strong data-driven decision-making skills and a deep understanding of full-funnel marketing. AlgaeCal offers a generous compensation package, including above-market pay and various benefits. The application process involves submitting a comprehensive cover letter and resume that addresses specific questions.

Requirements

• 5+ years of leadership experience driving revenue via Performance Digital Media in an eCommerce environment
• Proven experience in capturing target audiences and crafting cross-channel marketing campaigns
• At least 3 years of leadership experience in digital marketing
• Results-driven approach to digital media spend
• Track record of leadership and mentorship
• Experience in full-funnel marketing
• Mastery of all-things eCommerce (including heatmaps and A/B testing)
• Encyclopedic knowledge of today’s Adtech nuances, remarketing strategies, attribution, martech, and the digital landscape in the U.S
• Humility (putting the team and others’ needs ahead of your own)
• Hunger to learn more
• People skills (being a great teammate)

Responsibilities

• Lead teams, provide direction, and ensure continuous improvement in conversion rates, CPAs, ROAS, optimized design, and basket building
• Make strategic, data-driven decisions to capture target audiences and craft cross-channel marketing campaigns
• Increase the conversion rates of landing pages, websites, and shopping carts
• Think imaginatively and act strategically to drive sales
• Oversee budgets, work closely with Paid Media teams, and allocate resources for maximum efficiency and ROI
• Train junior marketers, lead cross-functional teams, and help others grow into their roles
• Understand how to position content that smoothly guides the audience down the sales funnel, turning curious visitors into loyal customers
• Integrate paid social, paid search, paid display, paid video, affiliates/influencers, and direct mail into a seamless customer journey
• Spot and fix problems like coupon abuse, friction in the checkout process, and poorly timed popups that drain sales

Preferred Qualifications

Solid understanding of UI/UX

Benefits

• Generous healthcare package
• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly team lunches
• Casual dress code
• Dog friendly, Yaletown office one block from SkyTrain
• Remote working
• Above-market pay