Acquisition & Ecommerce Lead

Summary

Join AlgaeCal as their top-tier Acquisition & Ecommerce Lead and significantly contribute to the company's revenue growth. This role demands a strategic leader in digital marketing with a proven track record of scaling acquisition and eCommerce performance. You will lead teams, develop high-impact strategies, and optimize customer journeys to maximize conversions. The ideal candidate possesses 5+ years of leadership experience in driving revenue through performance digital media in an eCommerce environment, a strong understanding of data-driven decision-making, and expertise in full-funnel marketing. You will be responsible for overseeing budgets, working with paid media teams, and allocating resources for maximum ROI. AlgaeCal offers a generous compensation package and a variety of benefits, including a generous healthcare package, monthly team events, flexible stat holidays, weekly team lunches, casual dress code, a dog-friendly office, and remote work options.

Requirements

• 5+ years of leadership experience driving revenue via Performance Digital Media in an eCommerce environment
• Proven experience in capturing target audiences and crafting cross-channel marketing campaigns
• At least 3 years of leadership experience in digital marketing
• Results-driven approach to digital media spend
• Track record of leadership and mentorship
• Experience in full-funnel marketing
• Mastery of all-things eCommerce
• Encyclopedic knowledge of today’s Adtech nuances, remarketing strategies, attribution, martech, and the digital landscape in the U.S
• You’re humble--you put the team and others’ needs ahead of your own
• You’re hungry to learn more
• You’re people smart--in the sense that you’re a great teammate

Responsibilities

• Lead teams, provide direction, and ensure continuous improvement in conversion rates, CPAs, ROAS, optimized design, and basket building
• Under your expert guidance, teams have tested, tweaked, and fine-tuned thousands of pages to turn clicks into conversions
• Make strategic, data-driven decisions
• Capture target audiences and craft cross-channel marketing campaigns that engage, educate, and inspire both leads and customers to make a purchase
• Increase the conversion rates of landing pages, websites, and shopping carts
• Think imaginatively and act strategically to drive sales
• Oversee budgets, work closely with Paid Media teams, and know how to allocate resources for maximum efficiency and ROI
• Train junior marketers, lead cross-functional teams, and help others grow into their roles
• Understand how to position content that smoothly guides our audience down the sales funnel, turning curious visitors into loyal customers
• Integrate paid social, paid search, paid display, paid video, affiliates/influencers, and direct mail into a seamless customer journey that maximizes ROAS
• Spot problems like coupon abuse, friction in the checkout process, poorly timed popups, and fix them before they drain sales

Preferred Qualifications

A solid understanding of UI/UX

Benefits

• A generous healthcare package
• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly team lunches
• Casual dress code
• Incredible dog friendly, Yaletown office one block from SkyTrain
• Remote working is okay with us too