Senior Lifecycle Marketing Manager

Summary

Join Headspace as a Senior Lifecycle Marketing Manager and contribute to the company's mission of improving mental health and well-being. You will develop and execute data-driven lifecycle marketing strategies to enhance member engagement and retention. This role involves collaborating with cross-functional teams, designing multi-channel touchpoints, and leveraging data to optimize member experiences. The ideal candidate possesses strong experience in app-based subscriptions, consumer engagement, and using Braze for campaign execution and reporting. You will be responsible for driving innovation through AI-powered personalized engagement and contributing to a positive and inclusive work environment.

Requirements

• Experience in: App-based subscriptions
• Experience in: Consumer engagement and retention
• Experience in: Using Braze to execute & report on campaigns
• Proven track record of engagement experiments that have drive impact
• Strong communication skills & cross-functional partnerships
• Ability to interpret data, define success metrics, and iterate based on performance insights
• Growth mindset - passionate about learning, iterating quickly, implementing

Responsibilities

• Lead the strategy and end-to-end experience of thoughtful, personalized lifecycle marketing campaigns that deepen engagement and drive retention
• Work closely with cross-functional product partners to strategize & support member experiences inside/outside the app, proposing innovative solutions, leveraging qualitative and quantitative data to inform plans
• Design and optimize multi-channel touchpoints (i.e. email, SMS, push, in-app) to deliver timely, relevant experiences that support members throughout their journey
• Understand core metrics and build an experimentation plan to drive initiatives, prioritized by key objectives, level of effort, opportunity size
• Develop and utilize engagement frameworks and playbooks to drive experimentation, providing subject matter expertise to cross-functional partners
• Strong communication with cross-functional partners and leadership; present to leadership and teams experiment details, results, learnings, next steps in an effort to drive seamless alignment
• Drive innovation by leveraging AI to scale personalized engagement

Preferred Qualifications

• B2B & B2B2C business model experience
• Consumer healthtech
• Use of AI to scale personalized comms
• SF location preferred

Benefits

• The base salary range for this role is determined by a number of factors, including but not limited to skills and scope required, relevant licensure and certifications, and unique relevant experience and job-related skills
• The base salary range for this role is $99,000 - $158,000
• At Headspace, cash salary is but one component of our Total Rewards package
• We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and much more
• Paid performance incentives are also included for those in eligible roles
• Additional details about our Total Rewards package will be provided during the recruitment process