Ad Buyer

Summary

Join Mythical Games, a venture-backed game technology company, as a Senior User Acquisition Manager to drive player growth. You will manage multi-million dollar ad spend across various digital platforms, develop and execute targeted UA campaigns, and build long-term partnerships. Responsibilities include analyzing campaign performance, collaborating with creative teams, and identifying emerging ad platforms. You will need 5-7 years of experience in performance marketing within the mobile gaming industry, a strong understanding of mobile attribution platforms, and proficiency in data analysis. Mythical offers a competitive salary, a corporate bonus and equity plan, and a people-first culture. The role is open to remote candidates in several states.

Requirements

• 5-7 years of experience in performance marketing or user acquisition, specifically in the mobile gaming industry
• Proven track record of successfully managing and scaling UA campaigns with significant budgets
• Strong understanding of mobile attribution platforms (AppsFlyer, Adjust, etc.), probabilistic/SKAN attribution, and analytics tools (Looker)
• Experience with A/B testing methodologies, marketing mix modeling (MMM), and creative optimization strategies
• Proficiency in data analysis and interpreting complex datasets to drive decision-making
• Excellent understanding of key mobile gaming metrics (CPI/CPA, IPM, ROAS, LTV, retention, etc.)
• Strong communication and collaboration skills, with the ability to work effectively across departments
• Bachelor's degree in Marketing, Business, or related field

Responsibilities

• Manage multi-million dollar monthly ad spend across various digital platforms (Facebook, Google, TikTok, Apple Search Ads, and programmatic networks)
• Develop and execute targeted UA campaigns tied to major sporting events, tournaments, and calendar milestones
• Develop long-term partnership strategies with major ad networks to maximize value and visibility for our mobile games portfolio
• Analyze campaign performance data to optimize bidding strategies, creative approaches, and audience targeting
• Collaborate with creative teams to develop high-performing ad assets that resonate with sports fans and casual gamers
• Identify and test emerging ad platforms and technologies to diversify acquisition channels
• Monitor and forecast key performance indicators including CPI, ROAS, retention, and LTV
• Build cohort analyses to understand user behavior and spending patterns across different acquisition channels
• Partner with data science team to build and refine attribution models and LTV predictions

Preferred Qualifications

• Experience with ASO (App Store Optimization) strategies is a plus
• Familiarity with blockchain gaming and Web3 user acquisition is preferred but not required

Benefits

This role is also eligible to participate in Mythical’s Corporate Bonus and Equity Plan