Senior Demand Generation Manager

Summary

Join Tekmetric's demand generation team as a Marketing Manager to drive brand awareness, engagement, and customer acquisition. You will develop and execute integrated marketing plans across various channels, monitor campaign performance, and optimize strategies to achieve marketing objectives. Collaborate with cross-functional teams, utilize data insights, and apply an experimentation mindset to improve ROI. Responsibilities include planning and executing multi-channel campaigns, coordinating webinars and tradeshows, and providing support to sales teams. The ideal candidate will have 5-8 years of marketing experience, expertise in account-based marketing, and experience with HubSpot.

Requirements

• 5-8 years of marketing experience with a focus on driving demand through lifecycle marketing
• Demonstrable expertise in account-based marketing strategies, tactics, technologies, and campaign measurement
• Deep understanding of the demand waterfall and conversion optimization strategies
• Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively
• Strong cross-functional team/project management, interpersonal, and influencing skills
• Experience using HubSpot for campaign management
• Experience in creating brand messaging to align with assets and campaigns

Responsibilities

• Develop and execute integrated marketing plans in collaboration with demand generation, sales, and other stakeholders, aligning with company growth objectives and customer expansion goals
• Plan and implement multi-touch, multi-channel campaigns across all stages of the buyer’s journey, leveraging channels such as webinars, events, email, social media, SEM, display advertising, re-targeting, and content syndication
• Monitor campaign performance metrics, such as MQLs and SQLs, and lead flow to ensure lead volume and funnel efficiencies meet sales pipeline goals
• Utilize data insights to develop conversion optimization strategies that drive pre-qualified opportunities through to sales-qualified opportunities and closed-won deals
• Apply an experimentation mindset to continuously test, learn, and optimize campaign performance for improved ROI
• Coordinate the planning, execution, and follow-up activities for webinars, including speaker coordination, technical setup, social media promotion, and post-event analysis
• Coordinate the planning and execution of tradeshow activations, collaborating closely with the events team to maximize event impact and drive demand generation initiatives
• Provide overviews, outreach sequences, or other documentation to inform and support Sales and Sales Development teams in their outreach efforts
• Utilize data insights to optimize campaigns, improve ROI, and make data-driven decisions. Report on campaign performance to stakeholders regularly
• Collaborate with internal teams, including sales, product marketing, and design, to align campaign strategies with overall business objectives and ensure seamless execution

Benefits

• Flexible and remote work opportunities
• Generous PTO
• Exceptional leave programs for all of life’s moments: maternity, paternity and parental bonding, as well as medical leave to care for yourself or loved ones
• Excellent Medical, Dental, Vision and Prescription Drug Coverage
• 401(k) Retirement Savings Plan with a 6% Match
• Employer covered STD, LTD, Life and AD&D Insurance Programs
• Up to $60 monthly for wellness expenses and activities
• Education Assistance- includes undergraduate/graduate courses and continuing education