Demand Generation Manager

Summary

Join Lumos, a fast-growing startup revolutionizing app and access management, as their Demand Generation Manager. You will design, execute, and optimize data-driven demand generation programs targeting cybersecurity and IT decision-makers. This role requires collaborating closely with sales, tracking key performance metrics, and building scalable campaigns to fuel company growth. The ideal candidate is a passionate leader with a proven track record in B2B brand building and scaling, skilled in various marketing channels. Lumos offers a remote work culture, comprehensive benefits, and a unique company culture.

Requirements

• We value leaders with a proven track record of building and scaling early-stage B2B brands
• You’re a passionate story hunter, builder and teller
• You find creative ways to build urgency for and draw attention to the companies you work for
• You are a master of all channels - earned (PR), owned (blog/social), and paid (ads)
• With a steady ear to the ground, you find opportunities and pounce on them as they arise
• You think big and push those around you to do the same
• You’re a movement builder, obsessed with engaging a broad community of followers who become our biggest advocates

Responsibilities

• Own a pipeline-centric campaign strategy - Design, launch, and optimize multi-channel demand generation campaigns that drive high-intent leads and convert into qualified pipeline—aligned with sales goals, ICPs, and buying stages
• Collaborate closely with Sales to align on generated leads and opps - Build a feedback loop to gain feedback on lead quality, track marketing sourced opportunity progression, and closed won attribution to determine which campaigns are actually performing
• Optimize Campaign Performance Through Data & Insights - Track performance metrics such as MQL-to-SQL conversion rate, cost per opportunity, and pipeline contribution. Run A/B tests and continuously refine campaigns to improve funnel efficiency and ROI
• Build and scale ABM and Nurture Motions - Align marketing and sales around key accounts to deliver personalized engagement and drive pipeline

Benefits

• Remote work culture (+/-4 hours Pacific Time)
• Medical, Vision, & Dental coverage covered by Lumos
• Company and team bonding trips throughout the year fully covered by Lumos
• Optimal WFH setup to set you up for success
• Unlimited PTO, with minimum time off to make sure you are rested and able to be at your best
• Up to 16 weeks for expecting parents
• Wellness stipend to keep you awesome and healthy
• 401k matching plan