Social Ads Specialist

Summary

Join Leadtech, a dynamic digital solutions company, as a self-motivated Social Ads Marketing professional. You will be responsible for creating and executing paid social media acquisition strategies across various platforms, including Facebook, Instagram, TikTok, and others. This role demands strong analytical skills, proficiency in social media advertising platforms, and experience in managing and optimizing campaigns. You will analyze data, create reports, and collaborate with internal and external teams. Leadtech offers a flexible work environment, comprehensive benefits, and opportunities for growth and development. If you are a creative and innovative individual with at least 3 years of experience in social media advertising, we encourage you to apply.

Requirements

• At least 3 years of experience in Social Media Advertising campaigns
• Proficient in Facebook Ads, Instagram Ads and TikTok Ads is mandatory
• Strong knowledge in Google Analytics, Google Tag Manager, Firebase & MMPs
• Fluent in English

Responsibilities

• Create a paid social media acquisition strategy
• Own and develop a social media advertising plan including photo and video content
• Ensure campaign goals and deadlines are being fulfilled to the highest standard
• Build campaigns in different social media platforms including Facebook, Instagram, Twitter, Snapchat, TikTok, Linkedin
• Identify new channels where there is opportunity to grow and expand the brand
• Ability to monitor other players, trends in social media, and translate insights into strategic opportunities
• Asset creation and adaptations for social campaigns ensuring they meet platform specs
• Manage relationships with an in-house team and external agencies/partners and ensure the right delivery of assets
• Execute continuous AB tests, collect and analyze data, and insights in order to achieve maximum ROI in your campaigns
• Optimize copy for paid social ads campaigns
• Perform periodical competitor analysis
• Define retargeting/remarketing strategies
• Target audiences for each purpose
• Implement retargeting/remarketing campaigns
• Management and optimization of remarketing campaigns
• Compiling performance reports
• Reporting and analysis on different performance metrics: CPA, CPL, CPI, ROI, LTV and Social Media KPIs

Preferred Qualifications

• Twitter, Snapchat, Pinterest and other platforms experience is a plus
• Advanced Microsoft Excel skills
• Strong analytical skills
• Very strong attention to detail
• Capable of managing multiple projects simultaneously
• Ability to work independently and synthesize large amount of data
• Flexibility, being able to adapt quickly to changing priorities
• Desire to share your experiences and knowledge
• Team worker, self-motivated and proactive

Benefits

• Growth and career development
• Flexible career path with personalized internal training and an annual budget for external learning opportunities
• Work-Life balance
• Flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end -spanish time-) and the option of working full remote or from our Barcelona office
• Free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August
• Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services)
• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!
• Free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views
• Ticket restaurant and nursery vouchers, paid directly from your gross salary