Agency Partnerships Director

Summary

Join Airship as a seasoned professional with 10+ years of experience in Customer Marketing or Digital Product Agencies to lead agency partnership initiatives across Northern and Latin America. This hands-on role demands ownership of the agency go-to-market (GTM) strategy, encompassing agency and System Integrator (SI) outreach, onboarding, certification, and relationship development to drive technology adoption and mutual growth. You will be responsible for developing and executing the agency GTM strategy, managing agency onboarding and certification, overseeing project outsourcing, fostering reciprocal relationships, collaborating on strategic service offerings, monitoring performance, and collaborating cross-functionally. The ideal candidate possesses strong relationship-building skills, a proven track record of managing agency partnerships, and exceptional communication and negotiation abilities. This fully remote position offers a competitive salary and benefits package, including equity, and may require up to 30% travel.

Requirements

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred
• 10+ years of experience in partnerships, business development, or related roles within the technology or SaaS industry
• Proven track record of developing and managing successful agency partnerships that drive revenue growth
• Strong understanding of Customer engagement solutions and the digital marketing landscape
• Exceptional communication, negotiation, and relationship-building skills
• Ability to work independently and take initiative in a fast-paced, dynamic environment
• Analytical mindset with the ability to leverage data to inform decisions
• Willingness to travel as required to meet with agency partners and attend industry events

Responsibilities

• Develop and Execute Agency GTM Strategy: Create and implement a comprehensive plan to engage and collaborate with Customer Marketing and Digital Product agencies, consultancy firms and relevant SIs, enhancing Airship's market presence
• Agency Onboarding and Certification: Design and manage programs to train and certify agencies on Airship's platform, ensuring they are equipped to deliver exceptional services to clients
• Project Outsourcing: Identify and delegate suitable projects to certified agencies, promoting technology adoption and overall success of Airship customers
• Foster Reciprocal Relationships: Cultivate strong, mutually beneficial partnerships where agencies advocate for Airship in client opportunities, driving new business avenues
• Strategic Service Offerings: Collaborate with agencies and internal Airship teams to develop and offer key services that enhance customer success and satisfaction with Airship's solutions
• Performance Monitoring: Establish metrics and regularly assess the effectiveness of agency partnerships, making data-driven adjustments to strategies as needed
• Cross-Functional Collaboration: Work closely with sales, customer success, services, marketing and product teams to align agency partnership efforts with overall company objectives

Preferred Qualifications

MBA

Benefits

• Fully remote position
• Up to 30% travel
• Base pay range: $149,000 - $174,000 USD per year
• Commission, bonus, or other performance incentives (some roles)
• Equity
• Robust benefits package