Marketing Operations Manager

Summary

Join Haus, a marketing science platform, as a Marketing Operations Manager. You will own and operate the MarTech stack, ensuring data integrity and consistent performance. Responsibilities include managing the lead lifecycle, implementing UTM frameworks, and building reporting dashboards. You will also ensure data quality and governance, and collaborate with cross-functional teams. The ideal candidate has 6+ years of experience in marketing operations or analysis, expertise with Hubspot and Salesforce, and proficiency in Excel. A Bachelor's degree in a related field is required. Haus offers competitive compensation, comprehensive benefits, and professional growth opportunities.

Requirements

• 6+ years of experience in a Marketing Operations or Marketing Analyst role, preferably in a startup/B2B SaaS business
• Expertise with Hubspot (marketing automation) and Salesforce (CRM)
• High Proficiency in Excel/Google Sheets
• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field

Responsibilities

• Own and operate our MarTech stack, ensuring scalable architecture, clean data capture, and consistent performance tagging
• Define, document, and enforce operational cadences across marketing—covering campaign execution, reporting, lead management, and data QA
• Develop a clear roadmap for incorporating AI into marketing workflows, emphasizing automation, process efficiency, and measurement consistency
• Manage the full MarTech ecosystem including Hubspot, enrichment tools (Clay), attribution platforms (HockeyStack), routing (Chilipiper), and reporting (Tableau)
• Ensure tool governance, data flow accuracy, and system reliability across the funnel
• Define and operationalize lead routing, scoring, and management processes in partnership with Sales and RevOps
• Maintain SLAs for lead follow-up, pipeline handoff, and lifecycle stage progression to drive pipeline velocity
• Own tracking architecture—implementing UTM frameworks, tagging protocols, and source attribution models to ensure campaign tracking accuracy across paid, earned, and owned channels
• Ensure ongoing data hygiene, enrichment, and normalization processes to maintain clean, actionable datasets for reporting and outbound activity
• Oversee GDPR/CCPA compliance for marketing data operations
• Build and maintain dashboards and reporting frameworks across marketing KPIs—pipeline contribution, conversion rates, CAC, velocity metrics, channel performance, and ROI
• Drive quarterly and annual planning processes with data-backed insights
• Serve as the connective tissue between Marketing, Sales, RevOps, and Finance teams
• Facilitate process alignment, shared KPI frameworks, and end-to-end funnel transparency across GTM functions

Preferred Qualifications

• Hands-on experience as a Marketing operator is a plus
• Preference for candidates with analytical and BI tooling experience (e.g., Tableau)
• Preference for candidates with experience instrumenting AI-tooling into Marketing workflows (e.g., Clay, ChatGPT, Copy.ai

Benefits

• Competitive salary and startup equity
• Top-of-the-line health, dental, and vision insurance
• 401(k) plan to help you save for the future
• We'll provide you with the tools and resources you need to be productive (new laptop, equipment, you name it)
• Small team with a big impact on the overall company success
• Opportunities for professional development and career advancement in a rapidly scaling startup
• Work alongside a talented team from leading tech companies in a supportive and inclusive environment