ASO Lead

Summary

Join DECA Games as an ASO Lead to develop and implement ASO strategies for optimizing app visibility and conversion rates on the Apple App Store and Google Play Store. You will manage a team of ASO specialists, analyze app performance metrics, and collaborate with the product team. This remote position requires at least two years of ASO experience and one year in a leadership role. Strong analytical skills, proficiency in ASO tools, and excellent communication are essential. DECA Games offers a remote-first culture, flexible work hours, and various benefits including wellness programs and language classes.

Requirements

• At least 2 years proven experience in ASO
• At least 1 year in a leadership role
• Strong analytical skills with the ability to interpret data and make actionable recommendations
• Proficiency in ASO tools and platforms such as App Annie, Sensor Tower, or similar
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Detail-oriented with a passion for staying updated on the latest trends and techniques in ASO
• Experience with A/B testing and other optimization techniques to improve app performance
• Creative thinking and problem-solving abilities to devise innovative ASO strategies

Responsibilities

• Develop and implement ASO strategies to optimize app visibility and conversion rates on the Apple App Store and Google Play Store
• Develop and implement strategies for Promo content events across multiple titles
• Analyze app performance metrics and user feedback to iterate and improve ASO strategies continuously
• Collaborate with the product team to align ASO efforts with overall business goals
• Establish and optimize processes for the ASO team to ensure the highest performance
• Stay updated on industry trends and best practices in ASO to ensure the app remains competitive in the marketplace
• Manage ASO tools and platforms to streamline optimization processes and track key metrics effectively
• Manage a team of ASO specialists

Benefits

• Remote first company culture
• Flexible work hours to support a personal work-life balance
• Weekly remote Embodiment@Work breathing and workout exercises
• Online language classes: English, German, French, Spanish etc
• Working in a multicultural environment with people from over 30 different countries
• Flat hierarchies with an open-door policy