Remote ASO Specialist

Summary

Join Leadtech as an ASO Specialist and contribute to developing innovative digital businesses across various industries. The ideal candidate should have experience in planning and developing ASO strategies.

Requirements

• Proven advanced experience in App Store optimization and mobile app marketing
• Successfully planned and implemented an ASO strategy achieving significant app user base growth
• Deep understanding of ASO, including knowledge of app store algorithms, optimization methods, and effective strategies for growing app installs
• Strong research and analytical skills, including analyzing statistical data to make optimization decisions
• Experience with SaaS such as Data.ai, Apptweak, Sensor Tower, ASOdesk, App Follow, etc., and other tools
• Ability to work with multiple apps and manage multiple tasks simultaneously
• Excellent communication skills and ability to work collaboratively with developers, designers, product owners, and other professionals

Responsibilities

• Manage app store optimization (ASO) projects on App Store and Google Play, including on-metadata optimization in various locations
• Optimize keyword research, product descriptions, visual assets, IAE, CPPs, user feedback, etc. to improve app visibility, ranking, and conversion rates
• Develop and implement a plan to grow and engage our user base
• Monitor and report app performance metrics to provide recommendations for continuous ASO improvement
• Conduct A/B testing and prove their effectiveness
• Analyze user feedback and identify opportunities to promote positive ratings and reviews
• Get our app portfolio featured
• Support other team initiatives, such as UA, onboarding, paywalls, re-engagement, push notifications, and UI/UX
• Conduct competitive analysis and research to stay up-to-date with the competitive landscape and mobile marketing trends

Benefits

• Top-notch private health insurance — includes dental and psychological services
• Full-time, permanent contract
• Flexible time off, no blackout dates, plus your birthday, Christmas’ Eve and New Year’s Eve off
• Remote work OR come into the office if you prefer!
• Flextime (7 – 9:30 a.m. / 3:30 – 7:30 p.m)
• Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August
• Enhanced career path designed just for you
• External training budget