Assistant Vice President, Brand, Content, and Communications

Summary

Join TimelyCare as the Assistant Vice President (AVP), Brand, Content, and Communications! This remote leadership role is crucial for building and managing our brand identity, creating impactful content strategies, and driving effective communications. You will lead a team of creative professionals, developing and executing innovative campaigns across various channels. The ideal candidate possesses extensive experience in brand management, content strategy, and communications, with a proven track record of success in fast-paced environments. This position offers a competitive salary, comprehensive benefits, and the opportunity to make a significant impact in the telehealth industry. Reviewing candidates nationwide.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Graphic Design, Business Administration, or a related field; advanced degree preferred
• 10+ years of progressive experience in brand management, content strategy, and communications, with at least 5 years in a leadership role
• Proven ability to craft and execute integrated brand, content, and communications strategies that deliver measurable results
• Exceptional writing, editing, and storytelling skills with a keen understanding of tone and audience engagement
• Strong leadership abilities with experience managing and developing high-performing teams
• Strategic thinker with excellent analytical, organizational, and project management skills
• Familiarity with digital marketing tools, platforms, and analytics to measure content and campaign effectiveness
• Strong interpersonal and relationship-building skills to collaborate across teams and external partners
• Skills or experience with AI tools or platforms

Responsibilities

• Deploy our recent brand positioning work into a complete brand strategy that positions TimelyCare as the leading telehealth partner for higher education
• Lead efforts to communicate our brand platform, including our core value proposition and messaging, ensuring consistent alignment across all channels and departments
• Drive brand identity initiatives, including logo, messaging, tone, and visual guidelines
• Measure and monitor brand health metrics, ensuring continuous growth in awareness and engagement
• Ownership of the brand's creative vision and identity
• Drive Breakthrough Creative Design: Lead the development and execution of innovative and impactful creative concepts for paid media, social media, content assets, brand campaigns, and demand generation initiatives. Ensure all creative outputs align with the brand’s identity, resonate with target audiences, and achieve campaign objectives
• Develop and oversee a cohesive content strategy that is aligned with our SEO strategy and resonates with diverse audiences, including higher education administrators, students, and other stakeholders
• Create and manage an editorial calendar for blogs, thought leadership articles, case studies, white papers, videos, and more
• Collaborate with subject matter experts to deliver impactful content that supports marketing campaigns, product marketing initiatives, sales efforts, and customer engagement
• Ensure all content aligns with brand guidelines and supports the company’s strategic objectives
• Collaborate with your media managers within your team to drive integrated PR strategies, aligned with our content and campaign plans. Leverage external PR agencies for large, nationally-focused initiatives
• Partner with our People & Culture team to plan internal communication strategies and assist with execution of all internal and crisis communication strategies
• Drive proactive storytelling efforts to amplify the brand’s impact and thought leadership
• Leadership in conceptualizing, developing, and executing creative campaigns
• Manage all designers, writers, and other creative professionals. Manage and mentor a team of brand, content, and communications professionals, fostering creativity and professional growth
• Partner with cross-functional teams, including Growth, Product Marketing, Digital, Sales, Customer Success, and Clinical teams, to deliver creative output that aligns with the broader organizational goals
• Collaborate with higher education institutions and partners to develop co-branded campaigns or initiatives that enhance visibility and credibility
• Utilize AI-driven tools and platforms to enhance brand strategy, streamline content creation processes (e.g., copywriting, visual content generation), optimize campaign performance, and deliver personalized customer experiences at scale
• Ensure the creative team adopts emerging AI innovations to remain at the forefront of industry trends

Preferred Qualifications

Experience in telehealth, healthcare, higher education, or technology industries is highly desirable

Benefits

• Paid Company Holidays + No work on your birthday!
• Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
• Variable bonus eligibility on a quarterly basis
• Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
• Company-paid group Life Insurance + Company-paid Short Term Disability
• Concierge benefit support services
• 401(k) with employer match
• Free access to TimelyCare virtual medical and mental health support
• Mission-Driven Purpose with a Supportive Team Culture