Director, Community Growth Marketing

Summary

Join Unite Us as the Director, Community Growth Marketing and play a pivotal role in building and managing partnerships with non-profit and community-based organizations (CBOs) nationwide. You will develop and execute go-to-market strategies, create compelling marketing materials, and design automated workflows to streamline CBO onboarding onto the Unite Us platform. This role requires strong analytical and communication skills, experience with marketing automation tools, and the ability to present product value effectively. You will collaborate with various teams to develop engaging messaging and track performance. The ideal candidate possesses 8+ years of B2B/B2C product marketing experience and a strong understanding of eCommerce workflows. This remote, U.S.-based position offers a competitive salary and a comprehensive benefits package.

Requirements

• 8+ years of product marketing/marketing experience, B2B and or B2C
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
• Proficient in productivity applications such as Microsoft Office, Project Mgt Software, and digital marketing programs/technologies

Responsibilities

• Own GTM (go-to-market) strategy and execution for Unite Us’ product line for the “Community” vertical - focused on social care providers and non-profit agencies
• Create launch plans, product and marketing messaging, sales enablement, digital/media assets and internal/external communications to maximize exposure and drive community-based organizations to take action
• Develop tools and materials to enable self-service onboarding and implementation for new CBOs onto the Unite Us platform
• Design automated workflows and tools to simplify and track the onboarding of community-based organizations onto the Unite Us platform
• Establish and manage a “Community Advisory Program” - to encourage ongoing engagement and support
• Work with product, marketing and sales teams to develop engaging, customer-centric messaging that drives product/platform adoption throughout the customer experience
• Maintain a strong pulse on positioning, competitive landscape, market trends and news that may impact messaging or campaigns
• Partner with our customers to create case studies and customer success stories
• Identify and nurture brand evangelists through relationships with sales reps and via social media as a source to help promote our products

Preferred Qualifications

• Experience working with nonprofits and community-based organizations
• Strong understanding of eCommerce workflows and platforms
• Familiar with marketing automation tools such as HubSpot, Pardot, and Google Analytics
• Familiarity with principles of content marketing and demand generation

Benefits

• Medical, Dental, and Vision
• We offer insurance to team members and eligible partners and dependents, including unlimited virtual mental health and acute medical visits
• Mental health benefits, such as the Employee Assistance Program (EAP) and wellness platform subscription, are available to all team members
• Flexible Time Off
• Take what you need, including volunteer days and mental health days. We also offer 14 paid, company-wide holidays
• Paid Parental Leave
• Adoptive parents are included
• Employee Resource Groups
• Choose to join any of our ERGs, which celebrate and support a diverse and inclusive workplace. We also provide an ongoing series of DEI lunch & learn education
• Spending Accounts
• We offer tax-advantaged health savings accounts (HSAs), flexible spending accounts (FSAs), and commuter benefits
• 401(k) + Employer Match
• Enjoy matching, immediate vesting and financial wellness resources
• Life and AD&D - a company paid benefit, with the option to purchase additional coverage for yourself and your dependents
• Disability Coverage
• Accident Insurance
• Pet Insurance
• As part of this work at home job, we will provide you with all the necessary equipment to perform your duties, including a computer, mouse, keyboard as well as other items on our approved list of WFH supplies