Associate Creative Director, Copy

Summary

Join Seed Health as a Creative Campaign Strategist, where you will be responsible for developing and executing integrated brand campaigns that translate scientific concepts into engaging narratives. You will leverage your 8+ years of experience in creative strategy to conceptualize campaigns across various channels, from social media to television ads. As a proven leader, you will mentor junior writers and collaborate with cross-functional teams. Your deep understanding of science and culture will enable you to craft compelling copy and visuals that resonate with diverse audiences. You will be a key player in shaping Seed Health's brand identity and driving growth. This fully remote position offers a competitive salary, equity, and comprehensive benefits.

Requirements

• 8+ years experience working in creative/campaign strategy either in-house or at an agency
• 5+ years experience top-editing and line-editing more junior writers across growth and retention emails, web and digital product, campaign, social, packaging, static ads and scripts for podcast/television ads
• Proven leader with the ability to inspire and cultivate excellent writers
• Experience building campaign strategies for new product and category launches
• Extraordinary crafter of beautiful language, using written expressions to translate your messages
• Excellent cross-functional collaborator comfortable working alongside creative, design, marketing, and product teams in a fast-paced environment
• Passionate about storytelling and helping build a growing brand, with the agility to effectively prioritize and manage competing objectives across different work streams
• From a 360 campaign idea to a video treatment to writing pithy copy for a product, event, app, or other marketing initiatives, you’re an agile and experimental creative writer
• Curious, inquisitive, and obsessed with deep research— nerding out on the depths of new topics that you are not yet familiar with, inspires your best ideas
• You have a strong background in, interest, and experience in the multicultural marketplace
• You’re on the pulse of multiple cultures, immersed in diverse communities and are able to identify real-time cultural trends, behaviors and passions across the landscape
• You also know when you don’t know and seek other perspectives to round out your own
• You can synthesize disparate ideas to create analogies, metaphors, and other narrative devices to communicate science and inspire a community
• Pragmatic. While you dream in outer space (or in the micro-verse) you are able to identify the steps needed to bring your ideas to life through production realities
• You are comfortable with leading these steps alongside the team to ensure your ideas come to fruition
• Passionate about developing never-been-done-before, headline capturing, award-winning, mind-gasmic concepts
• You understand the value of insights and you can leverage these insights to create a unique story across any format
• You are equally passionate about producing excellent copy and creative, as you are about following and optimizing processes

Responsibilities

• Write and edit copy
• Along with the Creative Director of Copy, codify brand copy style guidelines across all native and paid channels, and help to ensure ongoing adherence to these copy best practices company-wide
• Craft compelling, pithy, copy that effectively drives brand awareness, conversion, and engages authentically with our community
• Partner with SciComms and Product Marketing teams to develop new ways of presenting and messaging product claims, user claims, product science, microbiome research and more
• Top-edit and line-edit more junior writers across growth and retention emails, web and digital product, campaign, social, packaging, static ads and scripts for podcast/television ads
• Champion writers to think differently, while helping them to hone their individual craft
• Utilize internal Seed qualitative and quantitative data, as well as external observations and desktop research to create unconventional campaign narratives and strategies
• Keep a pulse on the external world (social issues, climate change, politics, public health, supply chain, etc.) that may influence and inform strategic and creative decisions
• Work to deeply understand the science of the microbial world for Seed, SeedLabs and our therapeutics work to identify translational opportunities
• Rabbit hole and get lost in the depths of the microbial world to emerge with new ideas and ways to inspire our community
• Be the architect of larger creative concepts and narratives that translate microbial science to both our member and non-member communities across all channels (digital and IRL)
• Collaborate with Marketing and Growth teams on strategic thinking for both brand and product campaigns
• Develop campaign concepts and messaging that pushes the boundaries of the overall Seed ethos
• Write and present creative concept briefs that inspire design and experience, while also connecting to overall strategic business goals
• Be the architect of larger creative concepts and narratives that translate microbial science to both our member and non-member communities across all channels (digital and IRL)
• Collaborate with Product Marketing and Growth teams on strategic thinking for both brand and product campaigns
• Produce excellent copy
• Communicate effectively and efficiently with many departments to ensure work is done in a timely manner and deadlines are met
• Work closely with Creative, Ops, Digital Product, Product Marketing, Growth, Insights, and LCM Teams to develop intentional post-mortems of creative campaigns, learnings, and ideas for future iterations
• Be a safeguard for projects that may be spiraling or moving in a direction that feels too esoteric
• Spot inefficiencies, blockers, and challenges and suggest ways to overcome them with the wider creative team

Benefits

Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match