Product Marketing - Associate Director

Summary

Join Veeva Systems, a leading life sciences industry cloud company, as their Director of Product Marketing. This key role involves developing and executing marketing plans, creating go-to-market programs, and deeply understanding buyer needs. You will be responsible for all messaging and assets supporting demand generation, field enablement, and customer marketing. Collaborate closely with various teams to drive Veeva's growth and customer success. The position requires extensive B2B product marketing experience with enterprise cloud software and strong communication and presentation skills. Veeva offers a flexible work environment and competitive benefits.

Requirements

• 7+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
• Able to work independently with little management oversight
• Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
• Strong presentation skills
• Ability to lead and influence across functions
• Fast learner, detail-oriented, and must enjoy fast-paced work environments
• Proven ability to build relationships with other teams and across all levels
• Self-motivated, innovative, collaborative, creative, and analytical
• Strong project management skills with exceptional attention to detail
• Proven ability to excel in a fast-paced environment
• Bachelor's degree

Responsibilities

• Develop an annual marketing plan in collaboration with field marketing
• Create go-to-market programs for new offerings, market segments, and geographies
• Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
• Develop product messaging to be used across all media and customer engagement channels
• Empower sales to communicate our products effectively to prospective customers
• Lead global cross-functional launch and release marketing initiatives
• Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
• Build product awareness through PR, article placements, and social media
• Proactively identify customer success and bring those stories to life for use in marketing
• Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace
• Create and maintain a library of sales tools, such as customer presentations and competitive materials

Preferred Qualifications

Success bringing innovative B2B offerings to market

Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program