Associate Director, Client Strategy

Summary

Join Later as an Associate Director of Client Strategy and play a pivotal role in developing outcome-driven strategies for clients using Later's influencer and social media marketing platforms. You will collaborate with various teams to maximize client success and revenue impact. Responsibilities include crafting influencer strategies, supporting new business proposals, contributing to strategic business reviews, establishing industry best practices and benchmarks, and fostering cross-functional collaboration. Success will be measured by the direct and indirect revenue generated from accounts receiving strategy support. This role requires a Bachelor's degree, 5+ years of experience in influencer and social media marketing, and expertise in crafting strategies for enterprise-level brands. The ideal candidate will be a strategic and creative thinker with excellent communication and project management skills. Later offers a competitive salary, flexible PTO, learning and development opportunities, parental benefits, comprehensive healthcare, and employee resource groups.

Requirements

• Bachelor's degree in Business Administration, Marketing, or related field
• Expert-level working knowledge of the Influencer Marketing and Social Media Marketing landscape with 5+ years of experience required
• Proven track record of success in influencer strategy creation and delivery for enterprise-grade B2C consumer brands
• Excellent project management and cross-functional coordination skills
• Excellent customer-facing communication, presentation, and storytelling skills
• Ability to work effectively in a fast-paced, dynamic environment with cross-functional teams
• Strategic and creative thinker with a customer-centric mindset and a results-oriented approach
• Proficiency in CRM software (e.g., Salesforce) and collaboration software (GSuite, Slack, Zoom) is required
• Proficiency in Influencer Marketing, Social Media Management, and Affiliate Marketing software is required
• Passion for the creator economy and connecting marketers and creators

Responsibilities

• Craft outcome-driven strategies for existing and prospective accounts seeking to maximize their ROI when using Later for influencer marketing and social media marketing
• Collaborate with Sales to create compelling new business proposals that include thoughtful research, insights, creative campaign concepts, curated creator examples, and outcome expectations
• Collaborate with Account Management and services to prepare Strategic Business Reviews (SBRs) for Accounts paying Later $50,000 or more per year
• Build and maintain best practices for doing influencer marketing and social media marketing for a variety of dimensions, including but not limited to industry vertical, social platform type, and marketing objective
• Build and maintain industry performance benchmarks (e.g. CPE, CPM, Engagement Rate, etc) by industry vertical and social platform type, and use when crafting strategies, proposals and SBRs
• Effectively collaborate with internal teams, including the strategy, sales, account management, services, marketing, and product teams, to ensure alignment on account strategies, best practices, and benchmarks
• Stay abreast of industry trends, best practices, and emerging technologies to enhance skills and expertise continuously

Preferred Qualifications

Proficiency in paid social advertising is a plus

Benefits

• Flexible PTO: We want you to take the time off when you want or need to recharge!
• Learning & Development: We provide growth opportunities through training, coaching, mentorship programs, and workshops
• Parental benefits: We offer parental leave top-ups, family forming support, and a life-transitions program to ensure you and your family are well supported when returning to work
• Healthcare: Our comprehensive benefits package includes health, dental, vision, STD & LTD, 401k contribution plans (US-based employees), and an Employee and Family Assistance Program to support the well-being of you and your family
• Employee Resource Groups: Belonging is an important part of doing your best work. These ERGs provide support and community for employees