Director, Paid Media Strategy

Summary

Join Wpromote as a Director of Media Strategy and become a key strategic lead, partnering with a global athleisure brand. You will set the strategic vision across paid media channels, collaborating with channel teams and the client's Integrated Agency Team. This dynamic role demands extreme ownership, autonomous decision-making, client-facing presence, and collaborative strategic planning. Wpromote offers a remote-first culture, unlimited PTO, flexible schedules, and various benefits. The anticipated annual salary ranges from $115,000 to $135,000, plus an annual performance bonus. This position is not eligible for immigration sponsorship. Beware of job scams; Wpromote only communicates through official channels.

Requirements

• 6-8 years of experience working in paid media advertising comprising of media activation, multi-channel experience preferred (Linear TV, video, search, social, programmatic)
• Extensive experience developing, optimizing, analyzing and reporting on paid campaigns across brand and performance objectives
• A proven track record leading cross-channel client engagements with minimal oversight
• Experience working closely with a given client’s additional agency partners on integrated strategy, planning, and measurement
• Proficiency working with analytics teams on granular program tracking and performance dashboard creation
• Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
• Effective time management and project management skills
• Bachelor’s degree in marketing, Communications, or related field

Responsibilities

• Developing a deep understand of client business, industry and competition
• Spearheading planning and strategy sessions with the client to understand KPIs, business goals and marketing goals
• Driving the development of cross-channel media strategies across Paid Search, Paid Social and Linear TV, Programmatic (Display, Video, OTT, Audio, DOOH), inclusive of media mix, budget allocation, audience architecture, creative strategy, KPI development and measurement frameworks
• Driving cross-channel collaboration across internal Wpromote teams to ensure seamless execution of integrated strategy
• The steward of budget for all paid media dollars, leading in-going media mix budget allocations, in-flight re-allocations based on performance and proposing plans for incremental and claw back scenarios
• Reviewing in-flight performance, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance
• Leading client performance calls with cross-channel insights
• Promoting an environment of campaign progression through the ownership of testing frameworks, in partnership with channel teams
• Leading marketing and business forecasting exercises for client
• Fostering strong collaboration between creative and analytics teams to deliver impactful, high-performing media campaigns
• Partnering with internal leadership to develop frameworks for business reviews, leading the storytelling of cross-channel insights
• Providing client and industry-specific thought leadership
• Collaborating with other stakeholders as part of an IAT / Cross Agency functional team
• Driving strategic ideation and innovation across your client and within the organization, facilitating new channel exploration and new partner RFPs
• Assisting the sales team on pitches for prospective paid media clients

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!