Group Director, Paid Media Strategy

Summary

Join Wpromote as Group Director of Media Strategy and lead a team of strategists in developing integrated marketing solutions for high-impact clients. You will be responsible for shaping audience insights, developing media mixes, and ensuring optimal creative strategy and full-funnel measurement. This role requires executive-level client engagement, hands-on team leadership, and collaboration across departments. You will have high autonomy to shape agency growth, own a book of business, and set the standard for media strategy excellence. The position offers a competitive salary, comprehensive benefits, and a remote-first culture with flexible work options. Wpromote is committed to building a better, more inclusive work environment and supporting employees at every stage of their careers.

Requirements

• 10+ years of experience working in paid media advertising comprising of media activation, multi-channel experience preferred (search, social, programmatic)
• 3+ years of experience in a management role, preferably working with multiple clients and team members at once on various priorities
• Proven track record in developing, analyzing and storytelling on full-funnel campaigns on both brand and performance objectives
• Strong background in running cross-channel client engagements in an account leadership role autonomously or with the support of additional junior team members
• Demonstrated expertise in working closely with a given client’s additional agency partners on integrated strategy, planning, and measurement
• Experience working with analytics teams on granular program tracking and performance dashboard creation
• Exceptional oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
• Experience leveraging AI to automate and improve workflows
• Effective time management and project management skills
• Bachelor’s degree in marketing, Communications, or related field

Responsibilities

• Managing a pod of media strategists, including supporting their books of business
• Developing a deep understanding of your books of client businesses, industries and competition
• Overseeing and up-leveling planning and strategy sessions with clients to ensure KPIs, business goals and marketing goals align
• Leading the development of cross-channel media strategies at the agency-level across TV, Paid Search, Paid Social and Programmatic (Display, Video, OTT, Audio, DOOH), inclusive of media mix, budget allocation, audience architecture, creative strategy, KPI development and learning agendas, and measurement frameworks
• Spearheading the collaboration of the Wpromote internal channel leaders on thought leadership
• Ensuring strategists in your pod act as stewards of budget for all paid media dollars, leading in-going media mix budget allocations, in-flight re-allocations based on performance, and identifying/proposing plans for incremental/claw back scenarios
• Leading client calls with key executive stakeholders and aligning on business and marketing steering decisions
• Partnering with Client Services leadership to develop frameworks for business reviews, leading the storytelling and narrative for key growth accounts
• Providing thought leadership across the client, vertical, team, and agency
• Driving strategic ideation and innovation across your pod and within the organization, facilitating new channel exploration, spearheading new partner RFPs, and piloting first to market alphas/betas to develop agency POVs and stay ahead of the market
• Partnering with your VP on key strategic new business initiatives, from helping to identify growth opportunities to assisting with the new business pitches in a leading role
• Working closely with account leads and your VP to assist in forecasting the department's hours and budget; determine the correct roles, responsibilities, and expertise needed to scale and grow the team
• Empowering direct reports through hands-on coaching, structured development plans, and growth-focused training initiatives

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!