Field Marketing Manager

Summary

Join FloQast as a Field Marketing Manager and develop, implement, and execute regional marketing initiatives to drive demand, pipeline growth, and revenue acceleration. Collaborate with sales, partnerships, and marketing teams to create strategic field marketing programs. The ideal candidate will be strategic and tactical, demonstrating a proven ability to deliver measurable results. Responsibilities include developing and executing regional marketing strategies, creating integrated marketing plans, tracking key performance metrics, providing regular updates to leadership, and partnering with sales teams to accelerate pipeline and increase conversions. The role requires strong collaboration skills, B2B marketing experience, and proven success in driving sales results through field marketing. A BA/BS degree is required.

Requirements

• A “builder” mentality and strong collaboration skills
• A track record of driving B2B sales results through field marketing programs and initiatives
• Demonstrated cross-functional marketing expertise and co-marketing experience
• Exceptional written and verbal communication skills
• Strong analytical skills matched with brand and relationship building experience
• Successful project management and organizational skills with a proven ability to work across functional areas to implement strategies

Responsibilities

• Develop and execute a region of FloQast’s North America Field Marketing strategy as we engage, empower, and execute initiatives supporting lead generation, pipeline acceleration, and customer adoption
• Develop integrated, data-driven marketing plans aligned with corporate programs, collaborating cross-functionally to identify and execute field-driven activities—such as regional events, tradeshows, virtual sessions, and digital campaigns
• Track and analyze key performance metrics to evaluate the success of field marketing activities
• Provide regular updates and insights to leadership, and use data to inform strategic adjustments
• Conduct regular check-ins and cadence calls regarding marketing strategy, planned initiatives, status updates and current results with key business stakeholders, regional sales leaders, marketing team members, etc
• Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth
• Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices and lessons learned
• Any other tasks that may be assigned to help the company meet its goals

Preferred Qualifications

• 5+ years of field or partner marketing experience highly desired
• 3 years of B2B marketing experience, prior SaaS experience desired
• Solid understanding of the finance and accounting or the fintech ecosystem a plus
• Familiarity with Hubspot, Salesforce, Asana is preferred
• BA/BS degree; prior accounting or fintech experience or former CPA a big plus

Benefits

• Medical
• Dental
• Vision
• Family Forming benefits
• Life & Disability Insurance
• Unlimited Vacation