World of Good Brands is hiring a
Associate Manager

Summary

The job description is for an Associate Manager, Insights Strategy role at World of Good Brands, a media company with multiple brands including Well+Good, Only In Your State, and House of Good. The role involves supporting the sales team with research and analytics, refining competitive positioning, contributing to developing a competitive ad sales research strategy, and maintaining audience reference materials.

Requirements

• 2-4 years' experience in a research/data role, ideally supporting a sales organization at a media publisher
• Good knowledge of the digital media landscape and research specific to the industry
• Good understanding of quantitative and qualitative research methodology
• Experience working with data types across site, social, affiliate/commerce, and experiential
• Deep knowledge of tools, such as Comscore, Quantcast, and Google Analytics

Responsibilities

• Support the Sales team with research and analytics, including but not limited to audience data, site metrics, marketplace research and internal consumption data
• Refine competitive positioning of WGB properties relative to other media properties and develop actionable insights to help inform general presentations, category stories, and ongoing proposals
• Contribute knowledge of the marketplace to aid in developing a competitive ad sales research strategy
• Partner with Executive Director to assist in executing category research with WGB audience to support sales and marketing efforts
• Work with Executive Director to translate existing research into materials for the sales organization
• Maintain all audience reference materials on a quarterly basis

Benefits

• Medical Plan: We offer three distinct options under our Aetna medical plan
• Dental Coverage:You have a choice of two dental coverage options
• At World of Good Brands, we are proud to have an open vacation policy with several additional benefits, including: 401k Savings + Company Pension Plan, Educational Reimbursement, Parental Leave, Health Advocate
• Familiarity with brand study offerings such as Nielsen Brand Lift and Lucid Impact Measurement a plus (but not required)