Associate Manager, Performance Marketing

Summary

Join The New York Times as a Performance Marketing Lead and drive Wirecutter's audience and affiliate revenue growth. You will manage and scale paid search and paid social programs, overseeing the entire campaign lifecycle from setup to optimization. Responsibilities include developing and executing comprehensive strategies, conducting in-depth data analysis, and collaborating with cross-functional teams. This remote position requires a hands-on, analytical, and imaginative approach, translating insights into action. The role demands strong experience in paid search and social media marketing, along with expertise in Google Ads and Meta Ads Manager. A commitment to journalistic independence and The New York Times' mission is essential.

Requirements

• 4+ years of hands-on experience managing and scaling paid search and paid social programs, with experience in driving return on investment
• 2+ years of hands-on experience with Google Ads and Meta Ads Manager, including advanced campaign setup, optimization techniques, and reporting
• 2+ years of experience managing creative assets and driving desired user behavior
• 2+ Years experience presenting complex data and strategies to diverse stakeholders

Responsibilities

• Develop and execute comprehensive paid search and paid social strategies to lead audience and affiliate revenue growth
• Oversee the full lifecycle of paid campaigns, from setup and creative development (ad copy, imagery, video) to daily optimization, bid management, and budget allocation across platforms like Google Ads and Meta Ads Manager
• Partner with Wirecutter's analytics team to conduct in-depth analysis of campaign performance data. Provide regular, insightful reports to partners, identifying trends, opportunities, and recommendations for improvement
• Foster relationships with our teams, including Editorial, Product, Creative, and Legal, to align on messaging, ensure compliance, and maximize campaign effectiveness
• Manage detailed media budgets, allocations, and pacing across multiple campaigns and vendors in partnership with Sr. Manager, Marketing and Sr. Manager, Analytics
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world

Preferred Qualifications

• Experience in the publishing, digital media, or e-commerce space
• Experience with affiliate marketing/business models
• Experience utilizing AI-powered automation tools or platforms for media buying and optimization (e.g., Smartly.io , Mediaocean, Pixis)

Benefits

• The annual base pay range for this role is between: $85,000 — $95,000 USD
• This is a remote position