Senior Events Marketing Manager

Summary

Join SugarCRM as the Sr. Events Marketing Manager (AMERS) and plan, execute, and measure both virtual and in-person events to generate sales opportunities, accelerate pipeline, and strengthen customer relationships. Lead the annual event strategy, collaborate with various internal teams, and manage all aspects of event execution, from budgeting and logistics to creative direction and on-site management. Design immersive event activations, launch innovative formats, maintain a master event calendar, and source venues for VIP experiences. Develop standard operating procedures, track and optimize the event funnel, establish a reporting framework, and collaborate with Marketing Operations. This hybrid role requires a minimum of 3 days per week in the Denver, CO office. The ideal candidate will have 5+ years of event planning experience, 2+ years in B2B SaaS, and proven ability to manage multiple marketing initiatives.

Requirements

• This is a remote role based in the U.S., with a strong preference for candidates located in or near Denver, CO
• Regular in-person participation at our Denver, CO office is expected, particularly for key events and/or stakeholder engagements
• 5+ years of experience planning, executing, and measuring events and integrated marketing programs of varying sizes and complexity
• 2+ years of hands-on experience with marketing automation platforms and CRM systems as a user
• Proven ability to manage multiple marketing initiatives simultaneously, from concept through execution
• Strong analytical mindset with the ability to derive actionable insights from performance metrics and optimize accordingly
• Proficiency in using project management tools to drive timely and coordinated execution
• Exceptional attention to detail with a consistent track record of accuracy in project planning and execution
• Strategic thinker and natural problem-solver who can navigate both tactical execution and big-picture alignment
• Self-starter with a proactive, solution-oriented mindset who thrives in ambiguous, fast-moving environments
• Collaborative, high-energy team player with a growth mindset and ability to adapt quickly
• Willingness and ability to travel as needed for in-person events and key meetings
• $102,000 - $135,000 a year

Responsibilities

• Plan and host virtual and in-person events to create net-new sales opportunities, accelerate pipeline, and deepen partner and customer relationships
• Lead annual event strategy planning, including thematic development, and cross-functional KPIs aligned to pipeline and revenue targets
• Partner with internal stakeholders (marketing, sales, SDRs, customer success, product, brand, and GTM teams) to ideate, select, and execute Industry Tradeshows, VIP Events, Field Events, Webinars, and support regional Partner and Customer Events
• Manage all aspects of event execution including planning, budgeting, logistics, vendor and contract management, creative direction, speaker coordination, and on-site execution
• Design and implement immersive event activations that align brand storytelling with impactful customer experiences
• Launch innovative event formats such as executive forums, CX workshops, micro-dinners, and private salons to expand executive engagement
• Maintain a master event calendar in partnership with GTM and key stakeholders to ensure market alignment and resource coordination
• Source and negotiate venues, and design programs for VIP experiences such as executive dinners, summits, and partner events
• Evaluate trade association event and webinar opportunities
• Lead executive briefing prep and post-event communications including run-of-show, talking points, and strategic debriefs
• Develop and maintain standard operating procedures, playbooks, and training resources to scale internal event processes and ensure alignment across teams
• Track and optimize the full event funnel—from promotion through follow-up—to improve conversion rates and performance
• Establish a robust reporting framework to measure event success across the funnel (e.g. pipeline generated/influenced, ROI) and deliver post-event readouts
• Evaluate event ROI and recommend budget reallocations based on performance
• Collaborate with Marketing Operations on lead capture systems and event tech stack to ensure clean data and effective lead routing

Preferred Qualifications

• 2+ years of demand generation experience in high-growth B2B SaaS environments; experience in Manufacturing, Wholesale, or Distribution verticals is strongly preferred
• Previous experience creating virtual and in person events to support ABM motions and campaigns is preferred
• Prior experience in startup environments is a plus

Benefits

• Excellent healthcare package for you and your family
• Savings and Investment – 401(k) match
• Unlimited Paid Time Off
• Paid Parental Leave
• Online Legal Services (Rocket Lawyer)
• Financial Planning Services (Origin)
• Discounted Pet Insurance (Embrace Pet Insurance)
• Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
• Health and Wellness Reimbursement Program
• Travel Discounts
• Educational Resources - Career & Personal Development Program
• Employee Referral Bonus Program
• We are a merit-based company - many opportunities to learn, excel and grow your career!